Barry Louth joins us as Client Growth Director

sky’s barry louth joins the team

By Esra Gurkan

Thursday, 23rd of September 2021

Creative influencer marketing agency, The Fifth, has named Barry Louth, former Director of Media Strategy, Innovation and Investment at Sky, as Client Growth Director. 

Louth brings with him over 20 years experience in media strategy and innovation and will be responsible for new business, identifying new revenue generating initiatives and projects. Louth will be tasked with deepening The Fifth’s relationships with its existing clients such as Disney, Kendo Group, Facebook and YouTube, as well as increasing the agency’s presence within both the marketing and influencer marketing communities. 

Under the leadership of Group Managing Director and Founder Oliver Lewis, The Fifth has steadily grown its headcount and client portfolio with recent wins including YouTube, Instagram, Disney, Square and COTY. 

Louth arrives at The Fifth after 10 years at Sky, where he had the oversight of media strategy and the deployment of media investment across multiple entertainment and telecoms products and services for the UK’s largest advertiser. Previous to that he was a Media Strategist at BT, responsible for the creation and delivery of an integrated media strategy for BT’s media spend. 

Louth has also been a member of the leadership group at ISBA, the body that represents UK advertisers. 

Barry Louth, Client Growth Director, says: “It is thrilling to be joining The Fifth at such an exciting stage of its evolution. I’m fortunate to be working with a creative and innovative team who are pushing boundaries and producing fantastic content for brands.  I’m delighted to have the opportunity to be a part of their story.”

Oliver Lewis, Group MD and Founder of The Fifth, added: “I am thrilled we have been able to add someone of Barry’s calibre and gravitas to our business at such an exciting juncture in our growth. Barry brings a wealth of strategic client and agency experience and will help the agency to rapidly scale investment into our service offering in line with our client’s expectations. He shares our values and passion for the industry and I can’t wait for our next chapter with him onboard.”