The Fifth launches trade body for influencer marketing

The IMTB is a professional membership body for influencer marketing agencies

By Esra Gurkan

Tuesday, 26th of October 2021

Last week, Influencer Marketing Advisor Scott Guthrie announced that the Influencer Marketing Trade Body has launched.

The IMTB is a professional membership body for influencer marketing agencies and influencer marketing platforms. It’s dedicated to building a robust, sustainable future for the influencer marketing industry.

This is a huge step forward in our continued quest for professionalism, ethics and standards. And we are so proud that The Fifth is a founding Board Member of the IMTB alongside Whalar, Ogilvy, TAKUMI, INCA and Tagger.

What are the aims of the IMTB?


All members are bound by our Code of Conduct, Memorandum of Association and bye-laws to protect our clients and promote the reputation of our industry to society at large. 


The IMTB is overseen by a Board of Management. Comprised of senior industry leaders, the Board ensures that the IMTB operates in the best interests of its members, the industry and society at large. 

Unified voice

We consult with our members to ensure they are heard and represented. We then define and articulate that unified voice to politicians, policymakers, publications, and the public.

Sharing best practice

We seek to strengthen relationships with educators, adjacent industry bodies and regulators to share industry best practice.

We are so excited that the influencer marketing industry is coming together to make a change and we’re looking forward to forging a closer tie with regulators and working to ensure we are a fairer, more respectful and inclusive space for creators. 

Find out more via the IMTB website