The Challenge
bareMinerals asked us to raise awareness of their newly launched Ageless Phyto-Retinol* Collection, a range of products with all the benefits of retinol but without the unwanted side effects retinol can cause.

The Solution
We worked with four beauty talent who are known for their knowledge and expertise in skincare in the UK. With the collection being suitable for any age, we worked with talent aged from 20 to 40, who highlighted the benefits of using phyto-retinol and the difference they have seen in their skin having used it themselves.

In order to educate audiences on the products, its ingredients, use cases, and benefits, the content sat across Instagram video formats, with IGTVs allowing for talent to share a detailed review of the products, to Reels highlighting the benefits on the skin.

All content was supported by Instagram Stories with a call to action to swipe up. For further consideration, we ran paid social activity via two of our talents’ content with a focus on driving traffic to the bareMinerals Ageless landing page.

The Outcome
We over delivered on all campaign KPIs, and the talent delivered 14 additional pieces of content. Two particular highlights of the campaign include one Reel receiving over 900,000 video views, and one talent receiving over 1,000 organic clicks on her stories showing the range.

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