Repeat client Birchbox asked us to drive awareness of their November 2020 box and generate swipe ups to the November box landing page. They requested a mixture of Instagram Story frames and grid posts.
We worked with three lifestyle creators to showcase the November box. Kaz Crossley and Amber Davies created content which sat on their Instagram grid and both included competitions to win free subscriptions for Birchbox.
The content showed the variety of products included and the special design of the box itself.
We also worked with Montana Brown who created Instagram Stories to promote 50% off 3, 6 and 12 month subscriptions with her exclusive code.
We over delivered on all campaign KPIs and received over 5,000 entries across both competitions.