The Challenge
Boots asked us to help reframe the nation’s preconceptions of Boots Opticians through influencer marketing and end the belief that Boots Opticians is for people without style, all while implementing the tagline “They’re Boots, Darling”.

The Solution
Working with super stylish yet relatable talent, we told the positive and emotive stories that come from finding your ‘Feel Good Frames’. The frames that become a part of who you are, your identity and ultimately your confidence.

With our influencers looking and feeling so great, our super engaged audience weren’t able to resist asking… “WHERE ARE THOSE GLASSES FROM?” – to which the answer was always “They’re Boots, Darling.”