The Challenge
Selfridges is not just a department store. Voted the world’s best a record four times, it is the department store. However, in the face of a national lockdown, how do they keep their customers enjoying the incredible service they are accustomed to? Bespoke, personal appointments online.

The Fifth were tasked with raising awareness of the service to Selfridges high net worth customer base in the Middle East and educating them on how it worked.

The Solution
We invited three influencers from the Middle East to share the experience of booking a personal shopping virtual appointment at Selfridges and how consumers can enjoy all the store has to offer from the comfort of their homes.

Our talent created content that reflected their passion for the high-end items from the clothing, jewellery, home, children, beauty and many other departments that Selfridges has to offer.

They were asked to produce compelling content and explain what they liked about the virtual shopping experience, tailoring to the interest of their followers through video content and still images.

The Outcome
The campaign’s strategy effectively delivered on meeting the client’s KPIs and the engaging nature of the influencer’s content meant that we over-delivered across all metrics by a minimum of 171%.

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