Marc Jacobs wanted to raise awareness of their new Lash’d mascara as well as drive purchase consideration.
The brand wanted the content to deliver strong before and after shots of the lashes to show the true impact of the product and create that ‘wow’ impact.
We cast three talent to create content both on Stories and IG feed to give us both good conversion as well as some evergreen content that could be used for paid spend.
We then had Lisa Potter Dixon join the campaign at a later date to create an IGTV and Stories showing off a wider range of products and making use of her high conversion rate.
We created a successful campaign that resulted in 14 additional pieces of content, over delivery on link clicks (even without paid spend) and 74% over delivery against impressions’ KPI.