Sky Sports is the definitive place to watch sport every December and with people stuck at home this year, they wanted to let UK consumers know that the broadcaster had not only the most anticipated sporting events of the month but also the most diverse. From Premier League football to AJ’s world title fight, through to the NFL, NBA, golf, darts and F1.
We developed Sky Sports Unwrapped, recruiting four influencers to showcase Sky Sports as the place to watch the festive season’s biggest sporting events. With lockdown restrictions in place, our talent unwrapped the blockbuster schedule introducing their followers to new sports and new conversations to keep them busy. Aiming to drive awareness and audience participation, we created a wide range of content and sporting challenges that would initiate conversations around the main events and drive follower involvement.
Our influencers created almost one hundred pieces of content to engage with their audience through challenges and Sky Sports messaging. We saw great engagement from the public and even celebrities like Anthony Joshua get involved.