Square came to us to help drive consideration for their products, with a specific focus on their Square Online products. With tough competition, we needed to help Square stand out and show exactly how they can help small businesses start, run and grow.
The influencer space is filled with entrepreneurs and business leaders, all sharing their journeys and providing advice to their followers. To tap in to these voices, we developed a campaign called #SquareByIt whereby we asked influential SME owners and entrepreneurs to share their own valuable experiences and guidance to help inspire other SME owners.
Discussing what they’ve learnt through their own digital journey, our talent laid out the advice they swear by through relatable yet educational content. Bringings to life the impact Square has had for their business and the need for a digital set up ultimately showing their followers why they #SquareByIt.
A relatable yet educational campaign that inspired the next generation of Square sellers to ‘get digital’ with Square.