The challenge was to shift both brand and public perception of who TSB are, and what they stand for. We wanted to deepen the public’s understanding of the TSB brand’s position and commitment to important societal issues, to as many people as possible.
Influencers provide an opportunity to reach an audience that is far more engaged than TSB’s own – allowing them to take their concept of Life Made More out of advertising and into the real world.
TSB acted as a facilitator and enabler for a diverse cast of creators within the LGBTQIA+ community to share their own unique #WorkIsForEveryone stories through video content.
This campaign was always going to be a lot more than just the numbers.
As part of TSB’s ‘Money Confidence, for everyone, every day’ brand purpose, they had a duty to stand up in Pride month in support of the LGBTQ+ community and our creators delivered educational content on how to make people from the LGBTQ+ community comfortable and confident at work that was genuinely helpful for the audience.