JORDAN CARROLL CELEBRATES 2 YEARS AT THE FIFTH
Our Innovation Director, Jordan Carroll, has officially reached his two-year milestone at THE FIFTH! To celebrate this special occasion, we sat down with him to reflect on the past two years and gain some insights into his journey.
Congratulations, Jordan, and thank you for all the incredible work you’ve done over the years!
What is your best memory being at THE FIFTH since joining?
I’ve loved the pitch wins in which AI or measurement have played a part. My innovation work at THE FIFTH is much more client-focused than previous roles, and it’s been really gratifying to be involved in the big agency wins and get that buzz again.
What is the best campaign you’ve worked on since joining?
Our social work for Tommee Tippee has been really fun to be involved in. We’ve used Vision AI to help get creative insights about our content at scale, and used a social-search strategy to unlock incremental views. I play a small part, but it’s great to augment our amazing creative, strat and client service teams with innovation that genuinely contributes to improving the work.
What lasting memory from your first day do you have?
I am terrified of heights and The Fifth at the time was on the 10th floor (now the 14th!), so my excitement to be working with a group of such lovely people was being slightly foiled by my existential dread everytime I caught a glimpse of the view.
What is one thing you wish you had known earlier in your career?
Soft skills are just as important as hard skills. The need to have good soft skills is the only thing that will remain a constant whilst your industry changes every 3 seconds!
What was your first ever job?
Cue the cliche klaxon, it was McDonald’s! I used to do a 7am-5pm shift 4 times a week whilst in uni so that helped transition me from a bit of a hapless lazy teenager into a hapless teenager with a bit of work ethic. I still hear the beeps from the kitchen to this day…