MARC JACOBS

The Challenge
Marc Jacobs wanted to raise awareness of their new Lash’d mascara as well as drive purchase consideration. The brand wanted the content to deliver strong before and after shots of the lashes to show the true impact of the product and create that ‘wow’ impact.

The Solution
We cast three talent to create content both on Stories and IG feed to give us both good conversion as well as some evergreen content that could be used for paid spend. We then had Lisa Potter Dixon join the campaign at a later date to create an IGTV and Stories showing off a wider range of products and making use of her high conversion rate.

The Outcome
We created a successful campaign that resulted in 14 additional pieces of content, over delivery on link clicks (even without paid spend) and 74% over delivery against impressions’ KPI.

1,397,067
Impressions
4,074
Clicks
67,594
Engagements
8,384
Clicks

BAREMINERALS

The Challenge
bareMinerals asked us to raise awareness of their newly launched Ageless Phyto-Retinol* Collection, a range of products with all the benefits of retinol but without the unwanted side effects retinol can cause.

The Solution
We worked with four beauty talent who are known for their knowledge and expertise in skincare in the UK. With the collection being suitable for any age, we worked with talent aged from 20 to 40, who highlighted the benefits of using phyto-retinol and the difference they have seen in their skin having used it themselves.

In order to educate audiences on the products, its ingredients, use cases, and benefits, the content sat across Instagram video formats, with IGTVs allowing for talent to share a detailed review of the products, to Reels highlighting the benefits on the skin. All content was supported by Instagram Stories with a call to action to swipe up. For further consideration, we ran paid social activity via two of our talents’ content with a focus on driving traffic to the bareMinerals Ageless landing page.

The Outcome
We over delivered on all campaign KPIs, and the talent delivered 14 additional pieces of content. Two particular highlights of the campaign include one Reel receiving over 900,000 video views, and one talent receiving over 1,000 organic clicks on her stories showing the range.

982,962
Video views
1,867,024
Impressions
1,072,947
Engagements
2,912
Clicks

BIRCHBOX

The Challenge
Repeat client Birchbox asked us to drive awareness of their November 2020 box and generate swipe ups to the November box landing page. They requested a mixture of Instagram Story frames and grid posts.

The Solution
We worked with three lifestyle creators to showcase the November box. Kaz Crossley and Amber Davies created content which sat on their Instagram grid and both included competitions to win free subscriptions for Birchbox. The content showed the variety of products included and the special design of the box itself. We also worked with Montana Brown who created Instagram Stories to promote 50% off 3, 6 and 12 month subscriptions with her exclusive code.

The Outcome
We over delivered on all campaign KPIs and received over 5,000 entries across both competitions.

1,176,037
Reach
1,183,447
Impressions
64,036
Engagements
1,222
Swipe Ups

FENTY

The Challenge
Fenty challenged us to work with one talent to give away 10,000 mascara samples in order to raise awareness of the product and get audiences loving the product.

The Solution
We worked with Alice T on this campaign to raise awareness of the Fenty mascara samples and ultimately drive audiences to try it for themselves. The content sat across Instagram stories enabling her audience to swipe up easily throughout. In the content, Alice showcased the mascara and its application, with clear CTAs throughout to encourage audiences to swipe up for their own sample.

The Outcome
In just four hours the 10,000 samples had all sold out. The content delivered a £0.47 cost per click, with a 5.51% Story engagement rate (total Story engagements to reach).

7,607
Engagements
140,398
Impressions
5,300
Tracked Clicks

KVD X FEEL UNIQUE

The Challenge
KVD Beauty challenged us to raise awareness of their launch on Feel Unique through key beauty influencers, ultimately driving sales of the fully restocked range.

The Solution
We identified key beauty talent who embody the KVD brand to create content to raise awareness of the KVD Beauty collection launching on Feel Unique. With a focus on driving audiences to site to purchase, we supported all content with paid media amplification. Talent were briefed to create additional paid assets to allow for us to have a broad bank of content to test various calls to action, formats, and messaging. 

The Outcome
The content resulted in driving 8,384 clicks to the KVD Beauty landing page on Feel Unique (+68% increase vs. Target), and over 2.3 million impressions. Our talent also delivered 13 pieces of additional content, including an additional Instagram Reel to raise awareness of the launch.

2,033,847
Reach
1,708,761
Engagements
2,358,386
Impressions
8,384
Clicks

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