Fluent in culture. Social by nature.
An award-winning global social media and influencer marketing agency.
Creative influence in the new media landscape
We’re an award-winning global social media and influencer marketing agency with full-service capabilities. You’re not here for a traditional agency experience. You’re here to connect your brand in real ways to real communities.
Our deep understanding of creators, trends and platform behaviours enables us to help brands to tap into social cultures. We work with our clients to develop their own language, rituals, and rules in and beyond the social mediascape.
When it comes to culture, stop chasing it and start shaping it.
Welcome to The Fifth.
The Fifth approach
We believe that all ideas must be inherently social. We leverage insights and behaviours from social media to inform a brand’s marketing across all channels to achieve full efficacy and deeper cultural relevance.
Traditional thinking
It’s time to stop doing the same old thing, expecting new results.
Social Out approach
If you want cultural penetration, you need to take a Social Out approach.
Trusted by the world’s biggest brands
Trusted by the world’s biggest brands
We approach work ready to play,
not play it safe.
We approach work ready to play,
not play it safe.
Check out some of our recent work.
Check out some of our recent work.
-
Reimagined Wimbledon for a new generation through the metaverse
Wimbledon
-
Celebrating Cities Through the Eyes of a Local: Authentic Travel Experiences
Eurostar
-
Inspired millions to work smarter
Optimum Nutrition
-
Lucozade Energy: Inspiring Chain-Reaction Interview Serie
Lucozade
-
Convinced 35M new people that Dr Who is a cultural phenomenon
BBC
-
Parent Zone: A Success with 10M+ Views on TikTok
Tommee Tippee
-
Montblanc Explorer Platinum: Self-Discovery through Creators
Montblanc KGA
-
YouTube Edition: Inspiring Gen Z through Creator-Led Discoveries
YouTube
Sign up for the latest in the creator economy, social, tech, and marketing.
Sign up for the latest in the creator economy, social, tech, and marketing.
We have lots to celebrate
We have lots to celebrate
