AI-generated Drake and The Weeknd song raises serious artistic concerns after going viral
WE’RE ON A
MISSION TO
DO THINGS
DIFFERENTLY
The Fifth Agency is an award winning social creative
agency with offices in London and LA.
We are experts in influencer marketing, brand
storytelling, social content and cultural trends.
We built the agency with one clear mission: to do things differently. Every partnership we enter into with our clients and creators is seen as exactly that; a partnership. Trust, transparency and professionalism are core to how we operate.
Backed by a global media business and originating in influencer marketing, our team of strategists, talent experts and creatives help our brand clients to tell inspiring, entertaining and influential stories that deliver measurable impact.
Together with our clients, we want to create award winning work that can transcend social media platforms and influence society for good.
CREATIVE
We take social creative to new levels with joined up strategic thinking, traditional creative techniques and boundless ideas.
CULTURE
We use our social insight and cultural understanding to help our clients speak to a wide range of audiences (niche and mass) with stories that truly connect with them.
PROFESSIONAL
We live in a service first culture, where transparency, integrity, accountability and maintaining high standards matter most.
NOT ALL CREATORS ARE CREATED EQUAL. TO BE AN INFLUENCER DOESN’T NECESSARILY MEAN YOU HAVE A TALENT AND TO HAVE A TALENT DOESN’T NECESSARILY MAKE YOU INFLUENTIAL. A GOOD STORYTELLER CAN CAPTIVATE AN AUDIENCE, BUT TO INFLUENCE, YOUR AUDIENCE MUST BE LISTENING.
Anyone who participates in society from a fringe or “outsider” position is part of the Fifth Estate. It refers to those who use the power of instant, widespread communication to influence society. Today, that’s bloggers, vloggers, activists, artists and social media content creators and influencers.
The Fifth Agency was founded on a mutual understanding of what it means to have real influence and how to wield it authentically and responsibly. We leverage our influencer marketing expertise to give our clients 360 social thinking and ensure that ALL of their touch points across social media are influential – not just the talent they partner with.
Our team are encouraged to be innovative, to lead from the front, to question the norm and to take some risk. We want to be different, we encourage thinking differently and we celebrate the difference in others.
We recognise the fact that inclusion and representation isn’t a statement; it’s a constant commitment that threads through everything we do and it’s essential to the fabric of our society. We’re far from perfect, but we’re committed to listening, learning and driving change forward.
OLIVER LEWIS
FOUNDER
& CEO
Oliver Lewis founded The Fifth in March 2019, and The Fifth Talent a year later. He leads the agency group, running the day-to-day operations and strategy. With over 17 years media and advertising experience, Oliver previously held a variety of senior commercial and digital positions at News UK where he oversaw the organisation’s commercial digital strategy, lead digital sales and innovation of the publisher’s product and platform strategies.
JESS MARKWOOD
CHIEF OPERATING
OFFICER
Jess was one of The Fifth’s founding team members, joining the business in early 2019 to head up strategic operations and marketing. She has over 13 years’ experience in the influencer and content marketing space, having worked in a senior capacity for digital publishers, brands and agencies. She was recently featured in Business Insider as one of 10 UK female social media experts you should know.
SAM COLEMAN
MANAGING DIRECTOR
EMEA
Sam joined us on the first day of lockdown in March 2020. He leads the commercial function and his team are responsible for the overall happiness of our client roster. From finding the right clients that make wonderful business partners, to ensuring we provide a market-leading service to our partners. He has over 20 years ‘media’ experience, having spent the first half of his career at media agencies in the UK and abroad, and the latter leading commercial teams at some of the biggest and most prestigious digital publishers in the UK.
CHARLES IFEGWU
Managing Director,
US
Charles heads The Fifth’s US operation, overseeing the company’s commitment of empowering leading brands to execute at the intersection of creators, creative, and culture. He has over 17 years of experience leading marketing, creative, entertainment, and agency operations for leading organizations in those fields, having overseen front-end strategy, campaign execution + measurement, and client partnerships for leading brands across a variety of different verticals. Prior to joining The Fifth, Charles led Client Partnerships for MOCEAN, a leading global production, design, social, and entertainment marketing agency
CANDY GREEN
CREATIVE
DIRECTOR
Candy Green joined The Fifth in 2019 and leads the creative team to ensure our client visions are brought to life through brilliant ideas, translating them into influencer stories that will connect with their audiences. Candy has spent the past 10 years working with clients across the social and digital space to put big idea thinking at the heart of their content.
JORDAN CARROLL
Innovation
Director
Jordan joined The FIFTH in September 2022 to lead their new Innovation department, and will be focused on revenue diversification, future-proofing the agencies and exploring newness. Prior to joining The FIFTH, he worked at the leading social content and influencer agency in gaming, and was responsible for project leading the development of their technology stack, launching and scaling e-commerce joint ventures with content creators, leading their gaming tournament service for brands, and creating new agency service propositions.
KATIE WALLWORK
DIRECTOR,
THE FIFTH TALENT
Katie heads up our talent agency as Director of Talent. She joined the agency following two years running her own talent management roster and personal brand consultancy, where she managed some of the biggest digital content creators in social media. Prior to this, Katie led the personal brand division at Social Chain where she managed a roster of business CEO’s, including Social Chain’s Steve Bartlett.
SHANNON REED
VICE PRESIDENT OF
ACCOUNTS AND OPERATIONS
Shannon has over a dozen years in the marketing and advertising industry. She has worked on powerhouse consumer brands like smartwater, American Express, Bacardi, Samsung, Google, eBay and Dropbox. Launching first of its kind global hardware and software like Google Home and Tinder Swipe Night.
REBECCA REEVE-KENDALL
Client Services Director, UK & EMEA
Rebecca is one The Fifth’s founding members and has been with the agency since 2019. She leads and manages the client services team and is responsible for the overall happiness of our client roster, namely ensuring great ideas and account management. Rebecca has over 10 years of media advertising experience having worked across digital, video, social, creative, and influencer marketing and has contributed to many of the agency’s industry awards for our clients.
