Oliver founded The Fifth in March 2019 when he recognised the need for a professional service orientated and creative-led agency within the social and influencer space. He oversees the strategic growth of the business and sets the vision. A seasoned entrepreneur with 20 years of experience in the media and advertising industry, he is also the Co-Chair of the Influencer Marketing Trade Body, where he works to steward the future of the industry.

Sam leads the EMEA agency from HQ, London. He has over 20 years advertising and media experience, having spent the first half of his career at networked media agencies in London and Sydney, and the latter leading commercial teams at some of the biggest and most prestigious digital publishers in the UK including Disney, Yahoo and The Guardian.

Darren heads up The Fifth’s in-house production studio, Studio 5. With a 20 year career working across media, publishing and content creation, Darren’s brought his considerable experience and knowledge to ensure we maintain a high-level yet, joyful approach to production. With a deep passion for inclusion, he is leading our charge to increase representation behind the scenes and celebrate makers from underrepresented backgrounds.

Rebecca Thomas is a passionate and results-driven marketing leader with a wealth of experience in social, influencer marketing, digital media, and campaign management. As Client Services, New Business & Marketing Director at The Fifth, she’s been instrumental in shaping the agency’s evolution into a full-service social and influencer marketing key player.

Rebecca is all about innovation and getting results that matter. She’s helped The Fifth deliver campaigns that truly connect with audiences while keeping the agency ahead of the curve in an ever-changing industry.

Before joining The Fifth, Rebecca built her sales and strategy expertise at Barclaycard and News UK where she led on social sales, partnerships and product strategy. Together these set the stage for her success in creating impactful campaigns and building strong client relationships.

Hayley has been with The Fifth since the agency launched in 2019. As partner to the CEO and global Executive she works closely with all senior leaders across the business to implement their vision through strategic programmes, executive support, finance and operational management. She also oversees the agency’s SCOF (social committee of fun)

Jordan joined The Fifth to lead our innovation department, focussing on service diversification, future-proofing our clients and exploring newness in AI, digital and social-first technology. Prior to joining The Fifth, he worked at Kairos Media, a social content and influencer agency specialising in gaming where he was responsible for leading their tech stack and digital innovation.

With experience in content across social, digital, print and ATL across multiple categories, Alice loves the variety that working at The Fifth offers. Intent on creating content people actually want to watch and not just scroll past, her mission is to find the most compelling human angle for clients. Voted ‘most likely to have a solution for everything’, nothing makes her happier than untangling knotty problems with simple creative answers. In 2024, Alice was listed as one of The Media Leader’s Future 100.

Robert is Head of Business Strategy at The Fifth and has over 15 years of industry experience having worked across analytics and insight. He now sits within the innovation team at The Fifth. Robert is a regular guest lecturer at King’s College London and has contributed to academic research on the subject of AI’s role within marketing.

Jess is a Business Director at The Fifth, where she loves building strong relationships with clients and working together to create powerful content partnerships. Before joining The Fifth, she worked in magazine media, handling content across digital, print, experiential, and social platforms. That’s where she developed her passion for creating meaningful influencer partnerships for clients which she now brings to The Fifth.

Natasha has over 13 years of experience managing consumer marketing and comms campaigns across entertainment, lifestyle, gaming and digital. She joined The Fifth as Business Director to oversee client relationships, project delivery and new business. Natasha spent 8+ years at creative agency M&C Saatchi Sport & Entertainment working on award-winning brand campaigns and partnerships, before moving into the Social and Influencer space.

Emma began her career in marketing as an events marketer before transitioning into advertising with intermediary Oystercatchers, where she led their marketing efforts. She joined Deloitte Digital’s creative agency, ACNE, before taking on the role of Marketing Manager at The Fifth, where she plays a key role in enhancing our presence and influence within the industry.