Social Media Prediction 2025

As we look to 2025, the social media landscape is expected to undergo major transformations. We predict a move away from algorithm-driven, short-form content toward longer-form storytelling and mindful engagement. Platforms like Bluesky and Substack are likely to gain traction as users seek greater control over their digital experiences.

Creator-led content will dominate, with longer videos becoming central. Snapchat and TikTok’s expanded monetisation for longer formats and the rise of video-first podcasting indicate a shift toward more meaningful and engaging storytelling. YouTube is predicted to remain a leader, with its watch time already surpassing Netflix, and its integration with platforms like Delta Airlines demonstrates how user-generated content will continue to evolve beyond social media.

Smart TVs and fast channels, such as Samsung TV Plus, are expected to grow, providing new opportunities for creators to distribute content and for audiences to engage beyond traditional platforms. These changes will likely fragment the social ecosystem further, with niches and communities becoming focal points for engagement.

Brands that adapt by forging authentic partnerships with creators and embracing this new, fragmented landscape will thrive. The influence of creators as trusted voices and drivers of content will shape a more personalised and intentional digital environment in 2025.

To explore these predictions in more detail, watch our CEO discuss these trends in the latest episode of our series, A Question for the CEO: https://www.tiktok.com/@thefifthagency/video/7458289122478673185

Check out Olly’s LinkedIn in for more predictions and future thought pieces: https://www.linkedin.com/posts/oliver-lewis-2018_2025predictions-trends-socialmedia-activity-7283085366037778432-Fv2F?utm_source=share&utm_medium=member_desktop