Oliver founded The Fifth in March 2019 when he recognised the need for a professional service orientated and creative-led agency within the social and influencer space. He oversees the strategic growth of the business and sets the vision. A seasoned entrepreneur with 20 years of experience in the media and advertising industry, he is also the Co-Chair of the Influencer Marketing Trade Body, where he works to steward the future of the industry.

Chiara has been at The Fifth for nearly 3 years where she started as an Account Executive and has worked her way up to an Account Manager in the Client Services team. Prior to The Fifth she worked in social media management at DDA and in fashion & beauty PR, interning at Converse & L’Occitane. Chiara loves to spend her free time going on hikes, attending gigs and eating good food

Miranda is a multi-disciplinary creative with 8 years under her belt.
From art direction and copywriting to big-picture thinking, she’s worked for MTV, The British Journal of Photography, and a range of social impact agencies. Miranda believes creativity has the power to shift perspectives and make the world a better place, whether it’s through a huge global campaign or a small moment on TikTok

Jules started when The Fifth was in its infancy, setting up processes for managing the very first campaigns and has since worked her way up to Business Director. Jules started her career in television production casting on some major factual entertainment shows such as Saturday Night Takeaway and Made in Chelsea before moving into the social creative space managing accounts and campaigns. Jules loves a good process and seeing brilliant ideas come to life!

Rom is a Senior Account Manager with 6 years of social / influencer experience. He’s lead campaigns for major global brands such YouTube and Disney, PepsiCo to name a few. He has a passion for Outdoor Endurance brands and outside of the 9-to-5, Rom is running marathons, attempting tackling triathlons, and creating content that documents the chaos and joy of endurance sports. He brings the same focus and energy to both client work and a 20km training run. Show up, be prepared, and don’t lose your sense of humour.

Jess is an Account Director who leads end-to-end strategic, insight-driven influencer and social campaigns across platforms, combining creativity with a deep understanding of culture and audience behaviour. Jess has worked on several accounts including YouTube, The Times and The Sunday Times, TSB Bank, and Montblanc, helping these brands build deeper connections with their audiences, as proven by being named one of Campaign’s Faces to Watch in 2024.
Prior to The Fifth, Jess spent time at Engage Hub working on campaigns for H&M across the UK and Ireland.
Above all, she sees herself as an extension of her clients’ teams: invested in their goals, focused on delivering results, and passionate about building campaigns that matter.

Senior Account Director, Joe has been with us for 6 years.
He oversees the end-to-end process of campaign management, which covers pulling together RTBs, managing campaign processes, and planning content shoots. Joe also manages some of our key client relationships for including UKTV and Curaleaf.
Prior to the Fifth he worked at a start-up Influencer Marketing agency and then served a short spell at Refinery29

Rebecca Thomas is a passionate and results-driven marketing leader with a wealth of experience in social, influencer marketing, digital media, and campaign management. As Client Services, New Business & Marketing Director at The Fifth, she’s been instrumental in shaping the agency’s evolution into a full-service social and influencer marketing key player.

Rebecca is all about innovation and getting results that matter. She’s helped The Fifth deliver campaigns that truly connect with audiences while keeping the agency ahead of the curve in an ever-changing industry.

Before joining The Fifth, Rebecca built her sales and strategy expertise at Barclaycard and News UK where she led on social sales, partnerships and product strategy. Together these set the stage for her success in creating impactful campaigns and building strong client relationships.

Hayley has been with The Fifth since the agency launched in 2019. As partner to the CEO and global Executive she works closely with all senior leaders across the business to implement their vision through strategic programmes, executive support, finance and operational management. She also oversees the agency’s SCOF (social committee of fun)

Robert is Head of Business Strategy at The Fifth and has over 15 years of industry experience having worked across analytics and insight. He now sits within the innovation team at The Fifth. Robert is a regular guest lecturer at King’s College London and has contributed to academic research on the subject of AI’s role within marketing.

Jess is a Business Director at The Fifth, where she loves building strong relationships with clients and working together to create powerful content partnerships. Before joining The Fifth, she worked in magazine media, handling content across digital, print, experiential, and social platforms. That’s where she developed her passion for creating meaningful influencer partnerships for clients which she now brings to The Fifth.

Natasha has over 13 years of experience managing consumer marketing and comms campaigns across entertainment, lifestyle, gaming and digital. She joined The Fifth as Business Director to oversee client relationships, project delivery and new business. Natasha spent 8+ years at creative agency M&C Saatchi Sport & Entertainment working on award-winning brand campaigns and partnerships, before moving into the Social and Influencer space.