Archives: Case studies
<p>Project case study</p>
ARCHIVE
Confronting the Gender Pain Gap with Medical Cannabis
Despite medical cannabis being a viable treatment for conditions that disproportionately affect women, only 39% of Curaleaf’s patient base is female. We developed a platform that was all about uncovering conversations that we felt only seemed to exist in private, and certainly not in the medical cannabis space.
Switching lanes with YouTube’s Yoodle in Van Life
YouTube enlisted The Fifth to support them in raising awareness of the Yoodle Program and its underrepresented communities, starting with spotlighting the Van Life community and their unique lifestyle.
Empowering Workplace Confidence: TSB’s #BringOnChange Campaign
TSB tasked The Fifth with developing a social D&I campaign empowering workplace confidence for minority groups, aligning our creative thinking with their brand purpose of instilling “money confidence, for everyone, every day”.
