The Challenge
DELL asked The Fifth to amplify their digital strategy in order to promote two DELL business-led platforms.

The Fifth aimed to do this through an influencer-led video campaign targeting business owners, or people thinking about starting their own business.

Throughout the campaign, influencers explored the challenges modern entrepreneurs face when starting, running or growing their small business and the benefits of having support networks such as DELL Technologies Advisors and the DELL Women’s Entrepreneur Network (DWEN).

The Solution
Throughout 2020, The Fifth approached multiple entrepreneurs with the aim of asking them to partner with Dell to promote two key services – Dell Technologies Advisors and the Dell Women’s Entrepreneur Network. Talent created short films in which we saw successful male and female entrepreneurs taking us through what makes them successful, and how tech support, such as that which Dell provides, is a huge part of that.

The Outcome
The campaign rebooked in every Quarter of 2020, over acheiving on KPIs and constantly improving on the previous Quarter’s activity.