Fenty challenged us to work with one talent to give away 10,000 mascara samples in order to raise awareness of the product and get audiences loving the product.
We worked with Alice T on this campaign to raise awareness of the Fenty mascara samples and ultimately drive audiences to try it for themselves.
The content sat across Instagram stories enabling her audience to swipe up easily throughout.
In the content, Alice showcased the mascara and its application, with clear CTAs throughout to encourage audiences to swipe up for their own sample.
In just four hours the 10,000 samples had all sold out. The content delivered a £0.47 cost per click, with a 5.51% Story engagement rate (total Story engagements to reach).