The Challenge

To celebrate the release of Explorer Platinum, Montblanc tasked us with positioning this exciting release as the fragrance to have, for embarking on a journey of self-discovery and adventure. Our aim was to raise awareness of the Montblanc Explorer franchise, whilst also driving purchase intent.

The Solution

We worked with six creators challenging them to embody the fragrance by searching within themselves to see what truly inspires them. Across three activations across TikTok and Instagram, we used their unique stories of adventure-filled exploration to create engaging content, positioning Montblanc’s luxury fragrances as a must have.

The Outcome 

+294% Increase in intent to purchase vs. previous Montblanc creator campaign

34,900 Link clicks to retail sites, +66% over target

10 Million Impressions, 41% above target 

Ranked by TikTok as Top Ads in the Fragrances and Perfumes Industry