The Challenge

Alongside raising awareness of medical cannabis as a treatment, and Curaleaf Clinic as the go-to clinic, we were tasked with driving consistent referrals, measured by a decrease in CPAR and increase in ARs. Which meant we had to create multiple types of content with more direct messaging.   

The Solution

Through the year, we have created 74 pieces of content documenting multiple benefits of medical cannabis and encouraging people to seek out Curaleaf Clinic as an alternative treatment

We also worked on a testing plan, testing multiple different types of messages and imagery allowing us to optimise every single post we boost, resulting in consistently lowering the cost per referral. 

The Results

We drove  over 21 million views across our paid activity, targeting relevant audiences which meant our cost per referral was down year-on year.We drove over 10,500 referrals over the year, smashing our targets. We achieved an £18.70 cost per referral, which meant that influencer marketing was tone of he cheapest media source for Curaleaf Clinic for driving referrals.. 

Alongside the great results, we drove positive sentiment towards medical cannabis and Curaleaf Clinic.