The Challenge

Our goal was to use influencers to position Beavertown as a casual yet stylish lifestyle brand. They wanted us to connect with the “urban consumer”— using influencers who are cool but relatable, with genuine influence over their style. Ultimately, our task was to raise awareness for Beavertown’s new clothing line and begin to establish the brand in the lifestyle space. 

The Solution

We created bespoke branded gifting boxes to 4 influencers that contained the new Beavertown clothing drop, a disposable camera and an invite to Beavertown’s Summer Collaboration Sessions in Bristol. Here the talent captured shots of their outfits on the cameras and our team in-house turned those moments into a post-event Reel for them to share on their socials.

The Outcome

We drove over 3.5 million views across both organic and paid and brought over 17k people to the Beavertown Clothing landing page, achieving a £0.20 cost-per-click. We overachieved on all KPIs that we set and saw tonnes of positive sentiment highlighting both the clothing range and the editing of the content.