The Challenge

Fenty challenged us to work with one talent to give away 10,000 mascara samples in order to raise awareness of the product and get audiences loving the product.

The Solution

We worked with Alice T on this campaign to raise awareness of the Fenty mascara samples and ultimately drive audiences to try it for themselves. The content sat across Instagram stories enabling her audience to swipe up easily throughout. In the content, Alice showcased the mascara and its application, with clear CTAs throughout to encourage audiences to swipe up for their own sample.

The Outcome

The campaign was a roaring success and in just four hours, all 10,000 mascara samples had sold out!

Winner at for ‘Beauty Creator Campaign’ at the Blogosphere Awards 2022