The Challenge

We were thrilled to work on U&W’s brand-new show, Pete Wicks: For Dogs Sake, which launched this week. Our challenge was striking the right tone, balancing the show’s occasional serious themes with an approachable vibe. To tackle this, we created content that was both sincere and uplifting, offering a relatable experience for dog lovers while respecting the show’s sensitive moments.

The Solution

We crafted an influencer marketing campaign to generate excitement and get everyone talking about the show. The campaign reinforces U&W’s rebrand, Life Unfiltered—a celebration of real, honest, and authentic moments. Every piece of content we created stayed true to that ethos. With former TOWIE star and Strictly Come Dancing semi-finalist Pete Wicks as the new face of U&W, the show perfectly aligns with his personality.