The Challenge

To drive desirability and encourage purchase intent of the new TAG Heuer limited edition Connected Golf Watch by showcasing the features of the watch available to all levels of golfing enthusiast.

The Solution

The Fifth recruited three of the most passionate golf enthusiasts, from the amateur enthusiast to the retired Pro. They each created informative, entertaining and interactive content demonstrating the features and why the watch was the ultimate partner for all golfers.

The Outcome

A series of content shot with a production crew at Wentworth Golf Course, using drone, static imagery and filmed footage to create x3 hero talent videos & 30 pieces of organic content to live across the talents’ primary social channels: Instagram stories, grid posts and twitter video.