The Fifth Stories


The Challenge
Selfridges is not just a department store. Voted the world’s best a record four times, it is the department store. However, in the face of a national lockdown, how do they keep their customers enjoying the incredible service they are accustomed to? Bespoke, personal appointments online.

The Fifth were tasked with raising awareness of the service to Selfridges high net worth customer base in the Middle East and educating them on how it worked.

The Solution
We invited three influencers from the Middle East to share the experience of booking a personal shopping virtual appointment at Selfridges and how consumers can enjoy all the store has to offer from the comfort of their homes.

Our talent created content that reflected their passion for the high-end items from the clothing, jewellery, home, children, beauty and many other departments that Selfridges has to offer. 

They were asked to produce compelling content and explain what they liked about the virtual shopping experience, tailoring to the interest of their followers through video content and still images.

The Outcome
The campaign’s strategy effectively delivered on meeting the client’s KPIs and the engaging nature of the influencer’s content meant that we over-delivered across all metrics by a minimum of 171%.

Video Views
Web Visits


The Challenge
F&F came to use to help raise awareness of the launch of their new denim family collection. They wanted a campaign that would elevate the brand’s fashion credentials, communicate the quality of its denim and showcase that F&F offers styles for the whole family.

The Solution
We sourced a parenting family that would resonate with F&F’s customer to style their new denim collection. To reach a wider family audience, we partnered with the Fabulous fashion team to create a multi-platform campaign via both their magazine and daily product. This was coupled with social and online activations designed to introduce denim back into your wardrobe after months of lockdown-induced neglect. 

The Outcome
A 360 brand partnership with influential talent at the heart.

Tap Backs
Brand Partnership
Media Channels

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