Our Client Services, Marketing and New Business Director, Rebecca Thomas, talks about why parents don’t need perfection – and what that means for marketing on social.

Discover The Fifth’s social media predictions for 2025 with insights from our CEO. From AI-driven content to the rise of authentic connections, find out what brands and Creators should prioritise to stay ahead. Explore the trends shaping the future of social media.

Hun culture is the social media phenomenon which worships soap stars, girl group members and X Factor auditions.

From minimalism to the 5-9 routine, we take a look back at this year’s top trends.

The clean girl aesthetic is a lifestyle trend that has over 300 million views on TikTok.

What happens when your track trends on the platform?

Pinterest is a platform to experiment and explore.

Have you been watching season two?

How footasylum built brand awareness.

How TikTok helped Wes Nelson achieve a Top 5 debut single.