AI-generated Drake and The Weeknd song raises serious artistic concerns after going viral
Strategy and Insight
Developing both creative strategy and media strategy,
we take a unique approach to put your brand at the heart
of social conversation and drive relevancy and influence
with your audience.
Creative
We use traditional advertising methods
to lead with BIG ideas that ensure all
of our campaigns tell a story that influences.
We are experts in translating these BIG ideas
into influential social-first content across
both influencer and creator channels, as
well as brand owned.
Talent Partnerships
Our team of influencer experts develop, manage
and execute ambassadorial programmes,
influencer campaigns, as well as gifting and
logistics. The agency was founded on a mutual
understanding of what it means to have real influence
and how to wield that power responsibly.
As a co-founder of the IMTB (Influencer Marketing
Trade Body), we are leaders in standards, social ethics
and professionalism; we pride ourselves on a fully
transparent and accountable relationship with clients
and creators. Using our Art + Science approach,
we research, profile and authenticate influencers,
creators, talent and their audiences to ensure you truly
know who you are partnering with.
CROSS MEDIA
AMPLIFICATION
Influencer content can play a more integral part of your
above the line and wider marketing strategy. In our
unique position being backed by News UK, we are well
versed in repurposing or creating new assets from
influencer content to be targeted to new audiences
across a range of channels and formats.
As a standard we license content for use across all
social platforms, converting the assets and amplifying
your campaign using paid media boosted from the
talent’s own channels.
MEASUREMENT
We use a combination of proprietary tech and best
in class measurement partners to apply a range of personalised
methodologies to prove the effectiveness of your social
media campaigns. These include brand effectiveness studies,
social listening, focus groups and surveys, as well as direct API
access to all of the key social platforms to ensure we are supplying
our clients with first-party data for their social and influencer campaigns.
CONTENT
PRODUCTION
Our in-house capabilities and global network of production partners (including influencers and content creators) enable us to produce stand out content that brings the creative idea to life. Whether that be through illustration, animation, video or photography.
SOCIAL
MEDIA
INNOVATION
Music Licensing
A catchy, identifiable sound is one of the main formulas for making a video on social media go viral. Our dedicated music and audio team have the tools and expertise to identify and licence tracks for your content that will work for your brand and audience.
We have access to the most exciting music publishers, record labels and production music houses to bring you both the hottest emerging artists and the catalogue monster hits.
