THE NINE FACES
OF INFLUENCE

Reach does not equal Influence. We cherish authenticity and prioritise working with those who are showcasing a talent and have a distinctive, original voice. Instead of macro, micro and celebrity, we have redefined talent through nine faces of influence.

THE ARTIST

Uses their craft of choice as a vehicle
to portray a story and express themselves.

THE COLLECTIVE

A variety of voices and personalities joined
together by a shared passion, skill or ideology.

THE EXPERT

Has heritage, pedigree and respect
within a particular field of expertise.

THE BRAND

Well connected in culture and popular society.
The party doesn’t start until they walk in.

THE HUMOURIST

Regularly tells stories using comedy.
Irreverent, sketch-led, comedic; by profession or format.

THE CREATOR

Passionately focuses on and articulates
their niche topic of interest.

THE TASTEMAKER

Early adopter, trendsetter, brand maker.
Makes judgements on products or brands
and their audience follows.

THE ACTIVIST

Leads from the front; welcomes guests
and presents to their audience.

THE JOURNALIST

Professional writer or broadcaster for a news,
magazine, online or TV company.

THE ARTIST

Uses their craft of choice as a vehicle
to portray a story and express themselves.

THE EXPERT

Has heritage, pedigree and respect
within a particular field of expertise.

THE COLLECTIVE

A variety of voices and personalities joined
together by a shared passion, skill or ideology.

THE BRAND

Well connected in culture and popular society.
The party doesn’t start until they walk in.

THE HUMOURIST

Well connected in culture and popular society.
The party doesn’t start until they walk in.

THE CREATOR

Passionately focuses on and articulates
their niche topic of interest.

THE TASTEMAKER

Early adopter, trendsetter, brand maker.
Makes judgements on products or brands
and their audience follows.

THE ACTIVIST

Leads from the front; welcomes guests
and presents to their audience.

THE JOURNALIST

Professional writer or broadcaster for a news,
magazine, online or TV company.

Creators understand their audiences’ wants and needs better than anyone. They are the mouthpiece for a generation, a community or a group. We work with our FRIENDS OF THE FIFTH network to gather their feedback, insights and ideas for how our clients can better connect with a community and impact culture.

We pay our FRIENDS OF THE FIFTH for their time and consultancy as we recognise the value they hold in representing their community.

Get in touch to find out how we can help your brand impact culture.

The Fifth Talent is a professional digital talent management agency.

THE AGENCY TALENT

We represent a roster of the UK’s most exciting established creators and emerging talent across the industry, specialising in journalism, art, activism and lifestyle. Our talent stand for purpose, positive action and represent new culture.

HAVE ASKED FOR

We provide them with strategic management to enhance their online brand, taking them beyond social media and supporting them on their journey to build a legacy.

FIFTH FORM aims to educate, empower and equip you with the skills you need to level up and reach the top of your game. Through a series of workshops, events and educational content about the creator economy, we support young people and creators to professionalise what they do.

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