THE NINE FACES
OF INFLUENCE
We see the world of social influence through nine archetypes. Each face holds a different role in society, telling stories played out through their talent, format and objectives.
THE ARTIST
Uses their craft of choice as a vehicle
to portray a story and express themselves.
THE COLLECTIVE
A variety of voices and personalities joined
together by a shared passion, skill or ideology.
THE EXPERT
Has heritage, pedigree and respect
within a particular field of expertise.
THE BRAND
Understands and listens to their audience;
recognises that their voice has the ability to
entertain, engage and convert their followers into customers
THE HUMOURIST
Regularly tells stories using comedy.
Irreverent, sketch-led, comedic; by profession or format.
THE CREATOR
Plugged in to popular culture, their finger firmly on the pulse of trends and entertainment; bursting with ideas and perpetually innovating.
THE TASTEMAKER
Early adopter, trendsetter, brand maker.
Makes judgements on products or brands
and their audience follows.
THE ACTIVIST
Recognises their voice has power
and uses it to advocate and activate change.
THE JOURNALIST
Professional writer or broadcaster who
has honed their craft, researches
their subject and welcomes critical thinking
THE ARTIST
Uses their craft of choice as a vehicle
to portray a story and express themselves.
THE EXPERT
Has heritage, pedigree and respect
within a particular field of expertise.
THE COLLECTIVE
A variety of voices and personalities joined
together by a shared passion, skill or ideology.
THE BRAND
Understands and listens to their audience;
recognises that their voice has the ability to
entertain, engage and convert their
followers into customers
THE HUMOURIST
Regularly tells stories using comedy.
Irreverent, sketch-led, comedic;
by profession or format.
THE CREATOR
Plugged in to popular culture, their
finger firmly on the pulse of trends
and entertainment; bursting with
ideas and perpetually innovating.
THE TASTEMAKER
Early adopter, trendsetter, brand maker.
Makes judgements on products or brands
and their audience follows.
THE ACTIVIST
Recognises their voice has power
and uses it to advocate and activate change.
THE JOURNALIST
Professional writer or broadcaster who
has honed their craft, researches their
subject and welcomes critical thinking
Creators understand their audiences’ wants and needs better than anyone. They are the mouthpiece for a generation, a community or a group. We work with our FRIENDS OF THE FIFTH network to gather their feedback, insights and ideas for how our clients can better connect with a community and impact culture.
We pay our FRIENDS OF THE FIFTH for their time and consultancy as we recognise the value they hold in representing their community.
Get in touch to find out how we can help your brand impact culture.
FIFTH FORM aims to educate, empower and equip you with the skills you need to level up and reach the top of your game. Through a series of workshops, events and educational content about the creator economy, we support young people and creators to professionalise what they do.
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