Exploring FOOH: Is the future of marketing synthetic?
Why are we shopping more on ugly apps?
TikTok’s strategy to dethrone Amazon? Uninvite them from the party
How did the Barbie marketing team get it so right? Nostalgia
What is Threads and how can brands use it?
ADHD, Social Media & Me
AI-generated Drake and The Weeknd song raises serious artistic concerns after going viral
Will 2023 see TikTok become music’s major record label no.4?
THE FIFTH attends first SXSW festival
Kill The Messenger: The End of Storytelling
Trendsetters: The Rise of Finfluencers
Trendsetters: Why are influencer PR trips so controversial?
Trendsetters: What is the Quiet Luxury Trend?
Trendsetters: Has alcohol lost its cool?
Trendsetters: Is this the end of the clean girl aesthetic?
Trendsetters: Why are people oversharing on social media?
Trendsetters: Why should marketers embrace ChatGPT?
Trendsetters: What is Lemon8? A deep dive into ByteDance’s new lifestyle app
Trendsetters: What is Nostalgia Marketing?
Trendsetters: Is Snapchat a Dating App?
Get to know the new FIFTH Apprentices: Carla Watts
Get to know the new FIFTH Apprentices: Laina Claydon
THE FIFTH wins 2 Blogosphere Awards
THE FIFTH talks community at Cannes
THE FIFTH wins 4 Influencer Marketing Awards
The Fifth shortlisted for 6 Influencer Marketing Awards
The Fifth agency is growing and going Stateside
We invited audiences to #ChickenOut of Christmas
Meet first Fifth apprentice Ellenia Panayiotou
Meet first Fifth apprentice Nana Frimpong
THE FIFTH Celebrates International Women’s Day
The Power in Owning Your Name
We take part in the Great British Beach Clean
Fifth Focus: Talent Manager Keys Pownall
Fifth Focus: Creative Strategist Alice Thompson
Fifth Focus: Creative Director Candy Green
The Fifth’s 2020 round up
Top tips for applying for an apprenticeship in the marketing industry
When is the right time for a creator to get talent management?
What boundaries should you put in place as a creator?
The Fifth Form Workshop: Knowing Your Worth
How to turn your side hustle into a full-time job
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