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Industry

The importance of playful marketing experiences

How Social Turned the Stanley Cup into an Influencer Icon

The Rise of the UGC Creator

Eight ways brands work with UGC creators and why

Christmas Ads: Made for TV, but Settled on Social

Exploring FOOH: Is the future of marketing synthetic?

Why are we shopping more on ugly apps?

TikTok’s strategy to dethrone Amazon? Uninvite them from the party

How did the Barbie marketing team get it so right? Nostalgia

What is Threads and how can brands use it?

Trends

Summer’s Over… and so are Social Trends!

How BookTok is directing Hollywood

Trendsetters: The Rise of Finfluencers

Trendsetters: Why are influencer PR trips so controversial?

Trendsetters: What is the Quiet Luxury Trend?

Trendsetters: Has alcohol lost its cool?

Trendsetters: Is this the end of the clean girl aesthetic?

Trendsetters: Why are people oversharing on social media?

Trendsetters: Why should marketers embrace ChatGPT?

Trendsetters: What is Lemon8? A deep dive into ByteDance’s new lifestyle app

Business

SHORT WINS FOR LONG TERM GAINS

THE FIFTH lead creative for social in UKTV Play’s rebrand to U

Inadvertent Gatekeeping: A Modern Challenge For Whiskey Brands

Launching Studio 5, our full-service creative production studio

Tommee Tippee appoints social creative agency, THE FIFTH.

Get to know the new FIFTH Apprentices: Carla Watts

Get to know the new FIFTH Apprentices: Laina Claydon

THE FIFTH wins 2 Blogosphere Awards

THE FIFTH talks community at Cannes

THE FIFTH wins 4 Influencer Marketing Awards

Culture

JORDAN CARROLL HAS BEEN AT THE FIFTH FOR TWO YEARS

CANDICE GREEN HAS BEEN AT THE FIFTH FOR 5 YEARS

Opening Doors: THE FIFTH and BBBSLA Partner to Diversify Entertainment Industry

THE FIFTH Celebrates International Women’s Day

The Power in Owning Your Name

We take part in the Great British Beach Clean

Fifth Focus: Talent Manager Keys Pownall

Fifth Focus: Creative Strategist Alice Thompson

Fifth Focus: Creative Director Candy Green

The Fifth’s 2020 round up

Fifth Form

Top tips for applying for an apprenticeship in the marketing industry

When is the right time for a creator to get talent management?

What boundaries should you put in place as a creator?

The Fifth Form Workshop: Knowing Your Worth

How to turn your side hustle into a full-time job

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