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Industry

Exploring FOOH: Is the future of marketing synthetic?

Why are we shopping more on ugly apps?

TikTok’s strategy to dethrone Amazon? Uninvite them from the party

How did the Barbie marketing team get it so right? Nostalgia

What is Threads and how can brands use it?

ADHD, Social Media & Me

AI-generated Drake and The Weeknd song raises serious artistic concerns after going viral

Will 2023 see TikTok become music’s major record label no.4?

THE FIFTH attends first SXSW festival

Kill The Messenger: The End of Storytelling

Trends

Trendsetters: The Rise of Finfluencers

Trendsetters: Why are influencer PR trips so controversial?

Trendsetters: What is the Quiet Luxury Trend?

Trendsetters: Has alcohol lost its cool?

Trendsetters: Is this the end of the clean girl aesthetic?

Trendsetters: Why are people oversharing on social media?

Trendsetters: Why should marketers embrace ChatGPT?

Trendsetters: What is Lemon8? A deep dive into ByteDance’s new lifestyle app

Trendsetters: What is Nostalgia Marketing?

Trendsetters: Is Snapchat a Dating App?

Business

Get to know the new FIFTH Apprentices: Carla Watts

Get to know the new FIFTH Apprentices: Laina Claydon

THE FIFTH wins 2 Blogosphere Awards

THE FIFTH talks community at Cannes

THE FIFTH wins 4 Influencer Marketing Awards

The Fifth shortlisted for 6 Influencer Marketing Awards

The Fifth agency is growing and going Stateside

We invited audiences to #ChickenOut of Christmas

Meet first Fifth apprentice Ellenia Panayiotou

Meet first Fifth apprentice Nana Frimpong

Culture

THE FIFTH Celebrates International Women’s Day

The Power in Owning Your Name

We take part in the Great British Beach Clean

Fifth Focus: Talent Manager Keys Pownall

Fifth Focus: Creative Strategist Alice Thompson

Fifth Focus: Creative Director Candy Green

The Fifth’s 2020 round up

Fifth Form

Top tips for applying for an apprenticeship in the marketing industry

When is the right time for a creator to get talent management?

What boundaries should you put in place as a creator?

The Fifth Form Workshop: Knowing Your Worth

How to turn your side hustle into a full-time job

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