The Challenge
John Lewis came to us to help raise awareness of the launch of the new home range HOUSE and bring to life whatever your style, or your lifestyle – John Lewis has something for everyone. Their main ambition was to make JL No.1 destination for homes.

The Solution
We asked three well-known style and interiors influencers to pick their favourite trends from the John Lewis & Partners HOME range and use it to put together an inspiring edit of products to style a particular room – a room they would love for their own home.

Covering everything from minimalism to maximalism, one of them was tasked with creating a style for a bedroom, another a living room and the third a study. Along the way they shared tips and tricks on how to style the trend.

The Outcome
A highly engaging and innovative campaign that lived across social, digital and print.

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