The Challenge
F&F came to use to help raise awareness of the launch of their new denim family collection. They wanted a campaign that would elevate the brand’s fashion credentials, communicate the quality of its denim and showcase that F&F offers styles for the whole family.

The Solution
We sourced a parenting family that would resonate with F&F’s customer to style their new denim collection. To reach a wider family audience, we partnered with the Fabulous fashion team to create a multi-platform campaign via both their magazine and daily product. This was coupled with social and online activations designed to introduce denim back into your wardrobe after months of lockdown-induced neglect.

The Outcome
A 360 brand partnership with influential talent at the heart.