What’s fresh in the feed?
Social Trends
Trendsetters: the 90’s baby show – sharing a platform & creating a network
90’s Baby Network.
Trendsetters: how Footasylum leveraged YouTube
How footasylum built brand awareness.
Trendsetters: “see nobody” challenge
How TikTok helped Wes Nelson achieve a Top 5 debut single.
Cultural Fluency: Merchandise
In this documentary, we connect with fans and communities to explore what matters to them. This episode focuses on nostalgia, a key reason behind collecting. But why is nostalgia so prevalent today?
Fast Foods: How Brands Like Humantra and Puresport Are Fueling the Future of Endurance Nutrition
The best endurance nutrition brands aren’t just selling gels and hydration drinks anymore, they’re building communities. Discover how endurance brands are shifting from products to people-first marketing, and why community is the future of sports nutrition.
Beauty Insights
Here at The Fifth, we’ve been looking into the latest trends and insights within the beauty sector when it comes to social and influencer marketing. Check out our findings here.
The Importance of Social Media During Ramadan
Ramadan begins today and millions of Muslims around the world will adjust their daily routines to fast from dawn until sunset. During the period of Ramadan, there’s a notable increase in social media usage.
The Future of Beauty: Embracing Sustainability
Our Senior Account Director Juliette Cooney caught up with Beauty Consultant Samantha Freedman to talk about the beauty industry and how it’s undergoing a transformation, with sustainability becoming a non-negotiable aspect for modern brands.
TikTok: The Beauty Search Engine
If you’ve ever found yourself instinctively opening TikTok to hunt down the latest skincare hack or discover the best glowy primer for sensitive acne-prone skin… you’re definitely not alone. In fact, 51% of Gen Z now prefer TikTok as their go-to search engine over Google.
Marketing to parents on social media: why parents don’t need perfection.
Our Client Services, Marketing and New Business Director, Rebecca Thomas, talks about why parents don’t need perfection – and what that means for marketing on social.
We asked our CEO Oliver Lewis ‘What is your Social Media prediction for 2025?’ here is his exciting predictions:
Discover The Fifth’s social media predictions for 2025 with insights from our CEO. From AI-driven content to the rise of authentic connections, find out what brands and Creators should prioritise to stay ahead. Explore the trends shaping the future of social media.
How BookTok is directing Hollywood
With the hashtag gaining over 200 billion views on tiktok, how is booktok influencing hollywood?
How social turned the Stanley cup into an influencer icon
Stanley sales have blown up to £750m. How did we get here?
8 ways brands work with UGC Creators
Here are eight different ways brands can effectively utilise user-generated content.
Christmas ads: made for tv, but settled on social
The nation’s fav campaigns and the ones that were judged hard.
Why are we shopping more on ugly apps?
Chinese e-commerce apps look busy to keep customers busy buying.
Trendsetters: the rise of Finfluencers
A breakdown of why finfluencers are impacting our financial decision making.
Why are influencer PR trips so controversial?
We look at how badly influencer PR trips can go, and what happens when they go right.
How did the Barbie marketing team get it so right? Nostalgia
It’s Barbie’s world and we’re all just living in it.
What is Threads and how can brands use it?
A deep dive into twitter’s competitor ‘Threads’.
What is the quiet luxury trend?
It’s less about the rich and more about conscious consumerism.
Trendsetters: has alcohol lost its cool?
A look into how popular culture and social media are reflecting the changing attitude towards alcohol.
ADHD, social media and me
Has social media helped or worsened the stigma around ADHD?
Is this the end of the clean girl aesthetic?
We’re all entering our cool – and messy – girl era.
Why are people oversharing on social media?
And how social platforms are encouraging this trend.
Why should marketers embrace ChatGPT?
Make sure you read this article right to the end…
What is Lemon8? A deep dive into Bytedance’s new app
The social media app without the social aspect.
Trendsetters: what is nostalgia marketing?
A go-to guide to incorporate it into your marketing strategy.
Trendsetters: is Snapchat a dating app?
“Can i get your snap?” the line that begins many a love story.
From AR to AI: the evolution of filters
We deep dive into how filters have changed over the years and why people are Turning their backs on them.
Trendsetters: what is dupe culture?
It’s a battle between accountability vs. accessibility.
World Book Day: Celebration of BookTok creators
We Honour world book day by celebrating one of TikTok’s biggest communities.
Trendsetters: what does gatekeeping mean?
We dive into the viral TikTok phenomenon of ‘gatekeeping’.
Don’t simply Google it, TikTok it instead
How important is TikTok SEO and should brands consider it?
Trendsetters: influencers are the new TV stars
As their reach and influence expands, social media stars take on prime-time TV.
The Brit crew: where are the OG YouTube trendsetters now?
We check in on what Zoella and Louise Pentland are doing – and where they could go next.
The biggest social trends of 2022
From minimalism to the 5-9 routine, we take a look back at this year’s top trends.
TRENDSETTERS: THE RISE OF THE VOX POP
The street-style content taking over your FYP
The guide to getting your song TikTok viral
Brooke and Jess are the not-so-secret duo behind new music success.
The live stream event raising millions for charity
Z Event 2022 raised over €10 million.
What is quiet quitting and will it last?
The latest trend to take over the workplace.
Trendsetters: Scandinavian fashion
Scandinavian fashion: Where Sustainability meets Style.
Shuffles: Pinterest’s worst kept secret
Pinterest’s new collage-making app that is already trending everywhere.
New generation of music sampling
Modern day tribute to our favourite guilty pleasures.
How authentic is BeReal, really?
The ‘anti-instagram’ photo-sharing app everybody is talking about.
The clean girl aesthetic
The clean girl aesthetic is a lifestyle trend that has over 300 million views on TikTok.
Trendsetters: Binley Mega Chippy
How Binley Mega Chippy turned into A viral TikTok sensation,
Trendsetters: the casual carousel
The days of posting one perfect image are gone.
Is it ‘lucky girl syndrome’ or toxic positivity?
We break down the tiktok trend that insinuates success is solely based on luck.
The TikTok timeline of a music artist
What happens when your track trends on the platform?
Trendsetters: the return of the noughties
Forget the runway, trends now start on TikTok.
Trendsetters: social infographics and performative activism
What is the issue with these aesthetically pleasing infographics?
Trendsetters: the rise of the Greenfluencer
The influencers encouraging you to spend less and save more.
Trendsetters: Hun Culture – the most relatable woman in Britain
Hun culture is the social media phenomenon which worships soap stars, girl group members and X Factor auditions.
Trendsetters: Gen Z on Pinterest
Pinterest is a platform to experiment and explore.
Trendsetters: how RuPaul’s drag race invented a new social media subculture
Have you been watching season two?
Trendsetters: a deep dive into Clubhouse
Clubhouse is the Invite-Only, FOMO Inducing Social App.
Trendsetters: Spotify wrapped
Our article on Spotify Wrapped.. The Most Wonderful Time of The Year.
Trendsetters: when cooking meets comedy
TikTok Talent Spotlight: LET’S MUNCH.
Trendsetters: the 90’s baby show – sharing a platform & creating a network
90’s Baby Network.
Trendsetters: how Footasylum leveraged YouTube
How footasylum built brand awareness.
Trendsetters: “see nobody” challenge
How TikTok helped Wes Nelson achieve a Top 5 debut single.
Cultural Fluency: Merchandise
In this documentary, we connect with fans and communities to explore what matters to them. This episode focuses on nostalgia, a key reason behind collecting. But why is nostalgia so prevalent today?
Fast Foods: How Brands Like Humantra and Puresport Are Fueling the Future of Endurance Nutrition
The best endurance nutrition brands aren’t just selling gels and hydration drinks anymore, they’re building communities. Discover how endurance brands are shifting from products to people-first marketing, and why community is the future of sports nutrition.
Beauty Insights
Here at The Fifth, we’ve been looking into the latest trends and insights within the beauty sector when it comes to social and influencer marketing. Check out our findings here.
The Importance of Social Media During Ramadan
Ramadan begins today and millions of Muslims around the world will adjust their daily routines to fast from dawn until sunset. During the period of Ramadan, there’s a notable increase in social media usage.
The Future of Beauty: Embracing Sustainability
Our Senior Account Director Juliette Cooney caught up with Beauty Consultant Samantha Freedman to talk about the beauty industry and how it’s undergoing a transformation, with sustainability becoming a non-negotiable aspect for modern brands.
TikTok: The Beauty Search Engine
If you’ve ever found yourself instinctively opening TikTok to hunt down the latest skincare hack or discover the best glowy primer for sensitive acne-prone skin… you’re definitely not alone. In fact, 51% of Gen Z now prefer TikTok as their go-to search engine over Google.
Marketing to parents on social media: why parents don’t need perfection.
Our Client Services, Marketing and New Business Director, Rebecca Thomas, talks about why parents don’t need perfection – and what that means for marketing on social.
We asked our CEO Oliver Lewis ‘What is your Social Media prediction for 2025?’ here is his exciting predictions:
Discover The Fifth’s social media predictions for 2025 with insights from our CEO. From AI-driven content to the rise of authentic connections, find out what brands and Creators should prioritise to stay ahead. Explore the trends shaping the future of social media.
How BookTok is directing Hollywood
With the hashtag gaining over 200 billion views on tiktok, how is booktok influencing hollywood?
How social turned the Stanley cup into an influencer icon
Stanley sales have blown up to £750m. How did we get here?
8 ways brands work with UGC Creators
Here are eight different ways brands can effectively utilise user-generated content.
Christmas ads: made for tv, but settled on social
The nation’s fav campaigns and the ones that were judged hard.
Why are we shopping more on ugly apps?
Chinese e-commerce apps look busy to keep customers busy buying.
Trendsetters: the rise of Finfluencers
A breakdown of why finfluencers are impacting our financial decision making.
Why are influencer PR trips so controversial?
We look at how badly influencer PR trips can go, and what happens when they go right.
How did the Barbie marketing team get it so right? Nostalgia
It’s Barbie’s world and we’re all just living in it.
What is Threads and how can brands use it?
A deep dive into twitter’s competitor ‘Threads’.
What is the quiet luxury trend?
It’s less about the rich and more about conscious consumerism.
Trendsetters: has alcohol lost its cool?
A look into how popular culture and social media are reflecting the changing attitude towards alcohol.
ADHD, social media and me
Has social media helped or worsened the stigma around ADHD?
Is this the end of the clean girl aesthetic?
We’re all entering our cool – and messy – girl era.
Why are people oversharing on social media?
And how social platforms are encouraging this trend.
Why should marketers embrace ChatGPT?
Make sure you read this article right to the end…
What is Lemon8? A deep dive into Bytedance’s new app
The social media app without the social aspect.
Trendsetters: what is nostalgia marketing?
A go-to guide to incorporate it into your marketing strategy.
Trendsetters: is Snapchat a dating app?
“Can i get your snap?” the line that begins many a love story.
From AR to AI: the evolution of filters
We deep dive into how filters have changed over the years and why people are Turning their backs on them.
Trendsetters: what is dupe culture?
It’s a battle between accountability vs. accessibility.
World Book Day: Celebration of BookTok creators
We Honour world book day by celebrating one of TikTok’s biggest communities.
Trendsetters: what does gatekeeping mean?
We dive into the viral TikTok phenomenon of ‘gatekeeping’.
Don’t simply Google it, TikTok it instead
How important is TikTok SEO and should brands consider it?
Trendsetters: influencers are the new TV stars
As their reach and influence expands, social media stars take on prime-time TV.
The Brit crew: where are the OG YouTube trendsetters now?
We check in on what Zoella and Louise Pentland are doing – and where they could go next.
The biggest social trends of 2022
From minimalism to the 5-9 routine, we take a look back at this year’s top trends.
TRENDSETTERS: THE RISE OF THE VOX POP
The street-style content taking over your FYP
The guide to getting your song TikTok viral
Brooke and Jess are the not-so-secret duo behind new music success.
The live stream event raising millions for charity
Z Event 2022 raised over €10 million.
What is quiet quitting and will it last?
The latest trend to take over the workplace.
Trendsetters: Scandinavian fashion
Scandinavian fashion: Where Sustainability meets Style.
Shuffles: Pinterest’s worst kept secret
Pinterest’s new collage-making app that is already trending everywhere.
New generation of music sampling
Modern day tribute to our favourite guilty pleasures.
How authentic is BeReal, really?
The ‘anti-instagram’ photo-sharing app everybody is talking about.
The clean girl aesthetic
The clean girl aesthetic is a lifestyle trend that has over 300 million views on TikTok.
Trendsetters: Binley Mega Chippy
How Binley Mega Chippy turned into A viral TikTok sensation,
Trendsetters: the casual carousel
The days of posting one perfect image are gone.
Is it ‘lucky girl syndrome’ or toxic positivity?
We break down the tiktok trend that insinuates success is solely based on luck.
The TikTok timeline of a music artist
What happens when your track trends on the platform?
Trendsetters: the return of the noughties
Forget the runway, trends now start on TikTok.
Trendsetters: social infographics and performative activism
What is the issue with these aesthetically pleasing infographics?
Trendsetters: the rise of the Greenfluencer
The influencers encouraging you to spend less and save more.
Trendsetters: Hun Culture – the most relatable woman in Britain
Hun culture is the social media phenomenon which worships soap stars, girl group members and X Factor auditions.
Trendsetters: Gen Z on Pinterest
Pinterest is a platform to experiment and explore.
Trendsetters: how RuPaul’s drag race invented a new social media subculture
Have you been watching season two?
Trendsetters: a deep dive into Clubhouse
Clubhouse is the Invite-Only, FOMO Inducing Social App.
Trendsetters: Spotify wrapped
Our article on Spotify Wrapped.. The Most Wonderful Time of The Year.
Trendsetters: when cooking meets comedy
TikTok Talent Spotlight: LET’S MUNCH.
Trendsetters: the 90’s baby show – sharing a platform & creating a network
90’s Baby Network.
Trendsetters: how Footasylum leveraged YouTube
How footasylum built brand awareness.
Trendsetters: “see nobody” challenge
How TikTok helped Wes Nelson achieve a Top 5 debut single.
Industry Buzz
Agencies collaborate in new online music programme
In support of emerging artists during lockdown.
This Morning’s Influencer in Dubai interview
My reaction..
How will we consume content differently after the Coronavirus crisis
And will influencers be affected?
Audience Whiplash Report
Cost of living crisis: how ‘audience whiplash’ is driving misdirection of marketing spend.
IMTB’s Influencer Marketing Code of Conduct
ISBA and IMTB release the fourth version of their influencer Marketing Code of Conduct.
Prompting products into existence
Our head of business strategy looks at how Generative AI models have improved and what direction they look to be headed.
Inadvertent gatekeeping: a modern challenge for whiskey brands
Where their intricate, insider-focused content alienates potential new consumers.
The importance of playful marketing experiences
Discovering why brands should explore novel strategies rooted in authenticity and playfulness to navigate the evolving digital landscape.
Exploring FOOH: is the future of marketing synthetic?
The rise of fake-out-of-home media and its implications for the marketing industry.
Tiktok’s strategy to dethrone Amazon? Un-invite them from the party
The Fifth’s Innovation Director delves into Big Tech paranoia.
Ai-generated Drake and The Weekend song raises serious artistic concerns after going viral
AI Drake and The Weeknd song ‘Heart on my Sleeve’ has been pulled from digital streaming services.
Will 2023 see a social media platform become music’s major record label no.4?
What were once clear lines between streaming and social platforms are now blurred.
The Fifth attends its first SXSW Festival
The top trends and highlights from Austin, Texas.
Kill the messenger: the end of storytelling
A guide to igniting fandoms and building campaigns that last.
From margin to the mainstream: why brands don’t start a revolution, consumers do
Our takeaways from Helen Edwards’ keynote at the 2022 Marketing Week Leadership Summit, hosted by The Fifth.
Language has always evolved naturally, but what happens when it’s unnatural?
Generative AI tool ChatGPT is about to tell us.
The Creators tackling the cost of living crisis
We share the creators using their platform for good in a time of need.
The top video podcasts you should be listening to right now
We look at why video podcasts have become so popular – and which ones you should be watching.
It’s Disability Pride Month so why is nobody talking about it?
I explain how and why we need to be more inclusive to Disabled people.
Has AI killed off the creative?
Dall-e 2 takes on the role of creative and designer.
When is the right time for a Creator to get talent management?
Your questions answered by The Fifth Talent team.
How my skills are changing the influencer marketing game
What makes our campaigns stand out?
What boundaries should you put in place as a Creator?
Create a better working environment.
Social content creators going mainstream
Who are you recognising on TV?
Books to add to your reading list from content creators and first time authors
That will make you think.
How to turn your side hustle into a full-time job
Is there really a right time to do it?
Agencies collaborate in new online music programme
In support of emerging artists during lockdown.
This Morning’s Influencer in Dubai interview
My reaction..
How will we consume content differently after the Coronavirus crisis
And will influencers be affected?
Audience Whiplash Report
Cost of living crisis: how ‘audience whiplash’ is driving misdirection of marketing spend.
IMTB’s Influencer Marketing Code of Conduct
ISBA and IMTB release the fourth version of their influencer Marketing Code of Conduct.
Prompting products into existence
Our head of business strategy looks at how Generative AI models have improved and what direction they look to be headed.
Inadvertent gatekeeping: a modern challenge for whiskey brands
Where their intricate, insider-focused content alienates potential new consumers.
The importance of playful marketing experiences
Discovering why brands should explore novel strategies rooted in authenticity and playfulness to navigate the evolving digital landscape.
Exploring FOOH: is the future of marketing synthetic?
The rise of fake-out-of-home media and its implications for the marketing industry.
Tiktok’s strategy to dethrone Amazon? Un-invite them from the party
The Fifth’s Innovation Director delves into Big Tech paranoia.
Ai-generated Drake and The Weekend song raises serious artistic concerns after going viral
AI Drake and The Weeknd song ‘Heart on my Sleeve’ has been pulled from digital streaming services.
Will 2023 see a social media platform become music’s major record label no.4?
What were once clear lines between streaming and social platforms are now blurred.
The Fifth attends its first SXSW Festival
The top trends and highlights from Austin, Texas.
Kill the messenger: the end of storytelling
A guide to igniting fandoms and building campaigns that last.
From margin to the mainstream: why brands don’t start a revolution, consumers do
Our takeaways from Helen Edwards’ keynote at the 2022 Marketing Week Leadership Summit, hosted by The Fifth.
Language has always evolved naturally, but what happens when it’s unnatural?
Generative AI tool ChatGPT is about to tell us.
The Creators tackling the cost of living crisis
We share the creators using their platform for good in a time of need.
The top video podcasts you should be listening to right now
We look at why video podcasts have become so popular – and which ones you should be watching.
It’s Disability Pride Month so why is nobody talking about it?
I explain how and why we need to be more inclusive to Disabled people.
Has AI killed off the creative?
Dall-e 2 takes on the role of creative and designer.
When is the right time for a Creator to get talent management?
Your questions answered by The Fifth Talent team.
How my skills are changing the influencer marketing game
What makes our campaigns stand out?
What boundaries should you put in place as a Creator?
Create a better working environment.
Social content creators going mainstream
Who are you recognising on TV?
Books to add to your reading list from content creators and first time authors
That will make you think.
How to turn your side hustle into a full-time job
Is there really a right time to do it?
Agencies collaborate in new online music programme
In support of emerging artists during lockdown.
This Morning’s Influencer in Dubai interview
My reaction..
How will we consume content differently after the Coronavirus crisis
And will influencers be affected?
Fifth News
Small but mighty
The Fifth wins Leading Influencer Marketing Agency of the Year at the Business Elite Awards 2021.
We invited audiences to #ChickenOut of Christmas
Here’s how we turned an influencer campaign into an out of home spectacle.
The Fifth form workshop: knowing your worth
What we learnt from our first workshop.
Creative influence in the new media landscape
Explore how creative influence is reshaping the new media landscape. From the power of authentic storytelling to the evolving role of Creators, discover the trends and strategies brands need to know to thrive in a changing digital world.
UKTV rebrand to ‘U’
UKTV have chosen The Fifth to lead a social media campaign to boost awareness.
The Fifth at MADFEST 2024
How to dominate YouTube Shorts, using The Fifth’s AI tools to reveal the creative strategy behind Chewkz’s success.
Launching Studio 5, our full-service creative production studio
We brought the celebrated creative production and artist representation agency Studio PI into our portfolio late last year.
Tommee Tippee appoints The Fifth as its social creative agency
They have chosen THE FIFTH as their social creative agency to create social content for their platforms.
The Fifth wins two Blogosphere Awards
We were the Beauty Creator Campaign Winners for our work with Fenty Beauty.
The Fifth talks community at Cannes
What’s next for the creator economy?
The Fifth wins four awards at the Influencer Marketing Awards
Including gold for best cause led campaign.
The Fifth shortlisted for six Influencer Marketing Awards
Including best large influencer marketing agency.
The Fifth is growing and going Stateside
And the creative agency is recruiting for a whole host of new and exciting roles.
The Fifth introduces first apprentices: Nana Frimpong
Nana joins the fifth and tells us about her dream campaign to work on.
The Fifth launches trade body for influencer marketing
The IMTB is a professional membership body for influencer marketing agencies.
The Fifth wins two awards at the Influencer Marketing Awards
Bronze for best large influencer marketing agency.
The Fifth and Storyful team up
On game-changing influencer performance measurement tool.
Small but mighty
The Fifth wins Leading Influencer Marketing Agency of the Year at the Business Elite Awards 2021.
We invited audiences to #ChickenOut of Christmas
Here’s how we turned an influencer campaign into an out of home spectacle.
The Fifth form workshop: knowing your worth
What we learnt from our first workshop.
Creative influence in the new media landscape
Explore how creative influence is reshaping the new media landscape. From the power of authentic storytelling to the evolving role of Creators, discover the trends and strategies brands need to know to thrive in a changing digital world.
UKTV rebrand to ‘U’
UKTV have chosen The Fifth to lead a social media campaign to boost awareness.
The Fifth at MADFEST 2024
How to dominate YouTube Shorts, using The Fifth’s AI tools to reveal the creative strategy behind Chewkz’s success.
Launching Studio 5, our full-service creative production studio
We brought the celebrated creative production and artist representation agency Studio PI into our portfolio late last year.
Tommee Tippee appoints The Fifth as its social creative agency
They have chosen THE FIFTH as their social creative agency to create social content for their platforms.
The Fifth wins two Blogosphere Awards
We were the Beauty Creator Campaign Winners for our work with Fenty Beauty.
The Fifth talks community at Cannes
What’s next for the creator economy?
The Fifth wins four awards at the Influencer Marketing Awards
Including gold for best cause led campaign.
The Fifth shortlisted for six Influencer Marketing Awards
Including best large influencer marketing agency.
The Fifth is growing and going Stateside
And the creative agency is recruiting for a whole host of new and exciting roles.
The Fifth introduces first apprentices: Nana Frimpong
Nana joins the fifth and tells us about her dream campaign to work on.
The Fifth launches trade body for influencer marketing
The IMTB is a professional membership body for influencer marketing agencies.
The Fifth wins two awards at the Influencer Marketing Awards
Bronze for best large influencer marketing agency.
The Fifth and Storyful team up
On game-changing influencer performance measurement tool.
Small but mighty
The Fifth wins Leading Influencer Marketing Agency of the Year at the Business Elite Awards 2021.
We invited audiences to #ChickenOut of Christmas
Here’s how we turned an influencer campaign into an out of home spectacle.
The Fifth form workshop: knowing your worth
What we learnt from our first workshop.
Careers & Culture
Fifth focus: Creative Strategy Lead, Alice Thompson
Get to know our creative strategy lead.
What I know: The Fifth’s Creative Director, Candy Green
Candy tells us all about the creative team.
The Fifth’s 2020 round-up
And what a year it’s been..
Fifth Foundations: Sam Hills, Senior Creative
In Sam’s Fifth Foundations, he takes us on a journey from creative uncertainty to a career in advertising. It’s about persistence, industry networking, and seizing every opportunity. Discover how D&AD New Blood, a chance LinkedIn message, and saying ‘yes’ to everything led Sam to a senior creative role.
Fifth Foundations: Hayley Harrison, EA to the CEO
This Fifth Foundations article takes you behind the scenes of our Executive Assistant and how she went from studying Fashion Journalism to navigating the world of influencer marketing.
Fifth Foundations: Joel Newman, Associate Creative Director
Our Associate Creative Director Joel Newman reflects on his career journey – from navigating redundancies and going freelance within social media and digital. All of which helped him end up at The Fifth as a senior creative.
Fifth Foundations: Laina Claydon, Marketing Executive
Laina Claydon, reflects on her time as an apprentice which helped her achieve her permanent marketing exec role. She also shares top tips for anyone looking to get into the industry.
Jordan Carroll celebrates 2 years at The Fifth
Our Innovation Director, Jordan Carroll, has officially reached his two-year milestone at The Fifth! To celebrate this special occasion, we sat down with him to reflect on the past two years and gain some insights into his journey.
Candice Green celebrates 5 years at The Fifth
Our Creative Director, Candice Green, has officially reached her five-year milestone at The Fifth! To celebrate this special occasion, we sat down with her to reflect on the past five years and gain some insights into her journey.
Opening doors: The Fifth and BBBSLA partner to diversify entertainment industry
First published on Grit Daily News By Spencer Hulse.
The Fifth celebrates International Women’s Day
We champion the women in the workplace who inspire us.
Top tips for applying for an apprenticeship in the marketing industry
We’re celebrating national apprenticeship week here at The Fifth.
Get to know the new Fifth apprentices: Laina Claydon
Laina joins us on a two year apprenticeship.
The power in owning your name
To mark Black History Month, we explore why names should be pronounced correctly.
The Fifth takes part in The Great British Beach Clean
Where should we volunteer next?
Fifth focus: Creative Strategy Lead, Alice Thompson
Get to know our creative strategy lead.
What I know: The Fifth’s Creative Director, Candy Green
Candy tells us all about the creative team.
The Fifth’s 2020 round-up
And what a year it’s been..
Fifth Foundations: Sam Hills, Senior Creative
In Sam’s Fifth Foundations, he takes us on a journey from creative uncertainty to a career in advertising. It’s about persistence, industry networking, and seizing every opportunity. Discover how D&AD New Blood, a chance LinkedIn message, and saying ‘yes’ to everything led Sam to a senior creative role.
Fifth Foundations: Hayley Harrison, EA to the CEO
This Fifth Foundations article takes you behind the scenes of our Executive Assistant and how she went from studying Fashion Journalism to navigating the world of influencer marketing.
Fifth Foundations: Joel Newman, Associate Creative Director
Our Associate Creative Director Joel Newman reflects on his career journey – from navigating redundancies and going freelance within social media and digital. All of which helped him end up at The Fifth as a senior creative.
Fifth Foundations: Laina Claydon, Marketing Executive
Laina Claydon, reflects on her time as an apprentice which helped her achieve her permanent marketing exec role. She also shares top tips for anyone looking to get into the industry.
Jordan Carroll celebrates 2 years at The Fifth
Our Innovation Director, Jordan Carroll, has officially reached his two-year milestone at The Fifth! To celebrate this special occasion, we sat down with him to reflect on the past two years and gain some insights into his journey.
Candice Green celebrates 5 years at The Fifth
Our Creative Director, Candice Green, has officially reached her five-year milestone at The Fifth! To celebrate this special occasion, we sat down with her to reflect on the past five years and gain some insights into her journey.
Opening doors: The Fifth and BBBSLA partner to diversify entertainment industry
First published on Grit Daily News By Spencer Hulse.
The Fifth celebrates International Women’s Day
We champion the women in the workplace who inspire us.
Top tips for applying for an apprenticeship in the marketing industry
We’re celebrating national apprenticeship week here at The Fifth.
Get to know the new Fifth apprentices: Laina Claydon
Laina joins us on a two year apprenticeship.
The power in owning your name
To mark Black History Month, we explore why names should be pronounced correctly.
The Fifth takes part in The Great British Beach Clean
Where should we volunteer next?
Fifth focus: Creative Strategy Lead, Alice Thompson
Get to know our creative strategy lead.
What I know: The Fifth’s Creative Director, Candy Green
Candy tells us all about the creative team.
The Fifth’s 2020 round-up
And what a year it’s been..
Fifth Finds
Fifth Finds 05/02/2025
We cover DeepSeek’s data distillation, building a brand universe, and the Super Bowl hype. We also highlight ‘The Rest Is Entertainment’ podcast, and TikTok shop becoming the UK’s fifth most popular retailer for Gen Z.
Fifth Finds 29/01/25
We cover Meta’s new ads on Threads, Spotify’s impact on the music industry, and the rise of Deepseek’s AI model. We also highlight FKA twigs on the Throwing Fits podcast and Substack’s $20M Creator Accelerator Fund.
Fifth Finds 22/01/25
We explore the future of TikTok in the US along with its current competitor, RedNote; we look at oversaturation in the luxury brand market, and ask if the age of hyper-consumption is over. We also unpack Diageo’s latest trend report, and share more about our refreshed identity.
Fifth Finds 19/03/2025
This weeks Fifth Finds, We explore nostalgia in our latest cultural fluency documentary on merchandise, we unpack Substack’s 5M paid subscriptions, and explore what a potential U.S. TikTok ban could mean.
Fifth Finds 13/03/25
In this weeks Fifth Finds we explore Google’s free speech debate and how rebellious branding is shifting from counterculture to corporate strategy. Plus, a breakdown of the latest Creator charity football match, Substack’s new food platform Grubstack, and the nostalgia-fuelled Down the Caff podcast. Finally, a look at CORQ’s insights into the booming food Creator space.
Fifth Finds 05/03/25
In this weeks Fifth Finds we explore Instagram’s new app, the rise of the lip balm economy, and the growing popularity of long-form content. Plus, we dive into the impact of voice assistants and hear how YouTube Podcasts has reached 1 billion users.
Fifth Finds 26/02/25
This weeks Fifth Finds.. What’s sparking curiosity in the creator economy, social, tech, and marketing this week? We cover WhatsApp and SoundCloud fan interaction initiatives, communities vs networks, luxury travel and the power of TikTok. We also look at what’s next for sustainable beauty.
Fifth Finds 19/02/25
This weeks Fifth Finds, we explore reports of Netflix venturing into podcasts, the rise of virtual Grand Theft Auto, and the NBA’s presence on Apple Vision Pro. Plus, we spotlight The Ladies Who Launch podcast and Reddit’s remarkable growth.
Fifth Finds 12/02/25
We cover MP Chris Bryant’s Influencer Code, how subcultural capital is shaping taste, status, and brand success, and Jacquemus’ new film and collaboration with L’Oréal. We also highlight the TechMagic podcast and Pinterest’s first billion-dollar quarter.
Our team share insights on marketing to parents using social media, and why TikTok is the place to be when marketing beauty products.
Fifth Finds 05/02/2025
We cover DeepSeek’s data distillation, building a brand universe, and the Super Bowl hype. We also highlight ‘The Rest Is Entertainment’ podcast, and TikTok shop becoming the UK’s fifth most popular retailer for Gen Z.
Fifth Finds 29/01/25
We cover Meta’s new ads on Threads, Spotify’s impact on the music industry, and the rise of Deepseek’s AI model. We also highlight FKA twigs on the Throwing Fits podcast and Substack’s $20M Creator Accelerator Fund.
Fifth Finds 22/01/25
We explore the future of TikTok in the US along with its current competitor, RedNote; we look at oversaturation in the luxury brand market, and ask if the age of hyper-consumption is over. We also unpack Diageo’s latest trend report, and share more about our refreshed identity.
Fifth Finds 19/03/2025
This weeks Fifth Finds, We explore nostalgia in our latest cultural fluency documentary on merchandise, we unpack Substack’s 5M paid subscriptions, and explore what a potential U.S. TikTok ban could mean.
Fifth Finds 13/03/25
In this weeks Fifth Finds we explore Google’s free speech debate and how rebellious branding is shifting from counterculture to corporate strategy. Plus, a breakdown of the latest Creator charity football match, Substack’s new food platform Grubstack, and the nostalgia-fuelled Down the Caff podcast. Finally, a look at CORQ’s insights into the booming food Creator space.
Fifth Finds 05/03/25
In this weeks Fifth Finds we explore Instagram’s new app, the rise of the lip balm economy, and the growing popularity of long-form content. Plus, we dive into the impact of voice assistants and hear how YouTube Podcasts has reached 1 billion users.
Fifth Finds 26/02/25
This weeks Fifth Finds.. What’s sparking curiosity in the creator economy, social, tech, and marketing this week? We cover WhatsApp and SoundCloud fan interaction initiatives, communities vs networks, luxury travel and the power of TikTok. We also look at what’s next for sustainable beauty.
Fifth Finds 19/02/25
This weeks Fifth Finds, we explore reports of Netflix venturing into podcasts, the rise of virtual Grand Theft Auto, and the NBA’s presence on Apple Vision Pro. Plus, we spotlight The Ladies Who Launch podcast and Reddit’s remarkable growth.
Fifth Finds 12/02/25
We cover MP Chris Bryant’s Influencer Code, how subcultural capital is shaping taste, status, and brand success, and Jacquemus’ new film and collaboration with L’Oréal. We also highlight the TechMagic podcast and Pinterest’s first billion-dollar quarter.
Our team share insights on marketing to parents using social media, and why TikTok is the place to be when marketing beauty products.
Fifth Finds 05/02/2025
We cover DeepSeek’s data distillation, building a brand universe, and the Super Bowl hype. We also highlight ‘The Rest Is Entertainment’ podcast, and TikTok shop becoming the UK’s fifth most popular retailer for Gen Z.
Fifth Finds 29/01/25
We cover Meta’s new ads on Threads, Spotify’s impact on the music industry, and the rise of Deepseek’s AI model. We also highlight FKA twigs on the Throwing Fits podcast and Substack’s $20M Creator Accelerator Fund.
Fifth Finds 22/01/25
We explore the future of TikTok in the US along with its current competitor, RedNote; we look at oversaturation in the luxury brand market, and ask if the age of hyper-consumption is over. We also unpack Diageo’s latest trend report, and share more about our refreshed identity.
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