As digital expectations shift, many financial brands are still playing catch-up. But those that invest wisely are seeing results far beyond likes and follows. From building trust to reaching untapped audiences, social media is proving to be a powerful tool for growth. In our latest piece we look at why now is the time for finance to go all-in on social.
In this documentary, we connect with fans and communities to explore what matters to them. In this episode we explore how people use merchandise to showcase their identity.
TikTok is shaping food trends and supermarket brands are using influencers and employee-generated content (EGC) to create viral products. From viral cookie launches to the pistachio cream craze, we’re looking at the power of social media in driving supermarket sales and product launches.
We’ve been closely following the growing trend of longer from entertainment and the opportunity for brands when it comes to socially-driven & episodic within the food and drink sector.
In this documentary, we connect with fans and communities to explore what matters to them. This episode focuses on nostalgia, a key reason behind collecting. But why is nostalgia so prevalent today?
The best endurance nutrition brands aren’t just selling gels and hydration drinks anymore, they’re building communities. Discover how endurance brands are shifting from products to people-first marketing, and why community is the future of sports nutrition.
Here at The Fifth, we’ve been looking into the latest trends and insights within the beauty sector when it comes to social and influencer marketing. Check out our findings here.
Our Senior Account Director Juliette Cooney caught up with Beauty Consultant Samantha Freedman to talk about the beauty industry and how it’s undergoing a transformation, with sustainability becoming a non-negotiable aspect for modern brands.
Ramadan begins today and millions of Muslims around the world will adjust their daily routines to fast from dawn until sunset. During the period of Ramadan, there’s a notable increase in social media usage.
If you’ve ever found yourself instinctively opening TikTok to hunt down the latest skincare hack or discover the best glowy primer for sensitive acne-prone skin… you’re definitely not alone. In fact, 51% of Gen Z now prefer TikTok as their go-to search engine over Google.
Our Client Services, Marketing and New Business Director, Rebecca Thomas, talks about why parents don’t need perfection – and what that means for marketing on social.
Discover The Fifth’s social media predictions for 2025 with insights from our CEO. From AI-driven content to the rise of authentic connections, find out what brands and Creators should prioritise to stay ahead. Explore the trends shaping the future of social media.
Hun culture is the social media phenomenon which worships soap stars, girl group members and X Factor auditions.
From minimalism to the 5-9 routine, we take a look back at this year’s top trends.
The clean girl aesthetic is a lifestyle trend that has over 300 million views on TikTok.
What happens when your track trends on the platform?
Pinterest is a platform to experiment and explore.
Have you been watching season two?
How footasylum built brand awareness.
How TikTok helped Wes Nelson achieve a Top 5 debut single.
Stanley sales have blown up to £750m. How did we get here?
It’s Barbie’s world and we’re all just living in it.
With the hashtag gaining over 200 billion views on tiktok, how is booktok influencing hollywood?
Here are eight different ways brands can effectively utilise user-generated content.
The nation’s fav campaigns and the ones that were judged hard.
Chinese e-commerce apps look busy to keep customers busy buying.
A breakdown of why finfluencers are impacting our financial decision making.
We look at how badly influencer PR trips can go, and what happens when they go right.
A deep dive into twitter’s competitor ‘Threads’.
It’s less about the rich and more about conscious consumerism.
A look into how popular culture and social media are reflecting the changing attitude towards alcohol.
Has social media helped or worsened the stigma around ADHD?
We’re all entering our cool – and messy – girl era.
And how social platforms are encouraging this trend.
Make sure you read this article right to the end…
The social media app without the social aspect.
A go-to guide to incorporate it into your marketing strategy.
“Can i get your snap?” the line that begins many a love story.
We deep dive into how filters have changed over the years and why people are Turning their backs on them.
It’s a battle between accountability vs. accessibility.
We Honour world book day by celebrating one of TikTok’s biggest communities.
We dive into the viral TikTok phenomenon of ‘gatekeeping’.
How important is TikTok SEO and should brands consider it?
As their reach and influence expands, social media stars take on prime-time TV.
We check in on what Zoella and Louise Pentland are doing – and where they could go next.
The street-style content taking over your FYP
Brooke and Jess are the not-so-secret duo behind new music success.
Z Event 2022 raised over €10 million.
The latest trend to take over the workplace.
Scandinavian fashion: Where Sustainability meets Style.
Clubhouse is the Invite-Only, FOMO Inducing Social App.
Modern day tribute to our favourite guilty pleasures.
The ‘anti-instagram’ photo-sharing app everybody is talking about.
How Binley Mega Chippy turned into A viral TikTok sensation,
The days of posting one perfect image are gone.
We break down the tiktok trend that insinuates success is solely based on luck.
Forget the runway, trends now start on TikTok.
What is the issue with these aesthetically pleasing infographics?
The influencers encouraging you to spend less and save more.
Pinterest’s new collage-making app that is already trending everywhere.
Our article on Spotify Wrapped.. The Most Wonderful Time of The Year.
TikTok Talent Spotlight: LET’S MUNCH.
90’s Baby Network.
Last week, SocialChain, the social strategy and creative practice of Brave Bison, announced an agreement to acquire the multi-award-winning global influencer marketing agency The Fifth from News UK.
What does TikTok’s ban mean for Creators and brands? In this article we go back to the very beginning and look at the timeline and events that have led us to where we are today.
Cost of living crisis: how ‘audience whiplash’ is driving misdirection of marketing spend.
ISBA and IMTB release the fourth version of their influencer Marketing Code of Conduct.
Our head of business strategy looks at how Generative AI models have improved and what direction they look to be headed.
Discovering why brands should explore novel strategies rooted in authenticity and playfulness to navigate the evolving digital landscape.
AI Drake and The Weeknd song ‘Heart on my Sleeve’ has been pulled from digital streaming services.
Where their intricate, insider-focused content alienates potential new consumers.
The rise of fake-out-of-home media and its implications for the marketing industry.
The Fifth’s Innovation Director delves into Big Tech paranoia.
What were once clear lines between streaming and social platforms are now blurred.
The top trends and highlights from Austin, Texas.
A guide to igniting fandoms and building campaigns that last.
Our takeaways from Helen Edwards’ keynote at the 2022 Marketing Week Leadership Summit, hosted by The Fifth.
Generative AI tool ChatGPT is about to tell us.
We share the creators using their platform for good in a time of need.
We look at why video podcasts have become so popular – and which ones you should be watching.
I explain how and why we need to be more inclusive to Disabled people.
Dall-e 2 takes on the role of creative and designer.
Your questions answered by The Fifth Talent team.
What makes our campaigns stand out?
Create a better working environment.
Who are you recognising on TV?
That will make you think.
Is there really a right time to do it?
In support of emerging artists during lockdown.
My reaction..
And will influencers be affected?
Explore how creative influence is reshaping the new media landscape. From the power of authentic storytelling to the evolving role of Creators, discover the trends and strategies brands need to know to thrive in a changing digital world.
UKTV have chosen The Fifth to lead a social media campaign to boost awareness.
How to dominate YouTube Shorts, using The Fifth’s AI tools to reveal the creative strategy behind Chewkz’s success.
We brought the celebrated creative production and artist representation agency Studio PI into our portfolio late last year.
They have chosen The Fifth as their social creative agency to create social content for their platforms.
Nana joins the fifth and tells us about her dream campaign to work on.
We were the Beauty Creator Campaign Winners for our work with Fenty Beauty.
What’s next for the creator economy?
Including gold for best cause led campaign.
Including best large influencer marketing agency.
And the creative agency is recruiting for a whole host of new and exciting roles.
The IMTB is a professional membership body for influencer marketing agencies.
Bronze for best large influencer marketing agency.
On game-changing influencer performance measurement tool.
The Fifth wins Leading Influencer Marketing Agency of the Year at the Business Elite Awards 2021.
Here’s how we turned an influencer campaign into an out of home spectacle.
What we learnt from our first workshop.
In Sam’s Fifth Foundations, he takes us on a journey from creative uncertainty to a career in advertising. It’s about persistence, industry networking, and seizing every opportunity. Discover how D&AD New Blood, a chance LinkedIn message, and saying ‘yes’ to everything led Sam to a senior creative role.
This Fifth Foundations article takes you behind the scenes of our Executive Assistant and how she went from studying Fashion Journalism to navigating the world of influencer marketing.
Our Associate Creative Director Joel Newman reflects on his career journey – from navigating redundancies and going freelance within social media and digital. All of which helped him end up at The Fifth as a senior creative.
Laina Claydon, reflects on her time as an apprentice which helped her achieve her permanent marketing exec role. She also shares top tips for anyone looking to get into the industry.
Our Creative Director, Candice Green, has officially reached her five-year milestone at The Fifth! To celebrate this special occasion, we sat down with her to reflect on the past five years and gain some insights into her journey.
Our Innovation Director, Jordan Carroll, has officially reached his two-year milestone at The Fifth! To celebrate this special occasion, we sat down with him to reflect on the past two years and gain some insights into his journey.
First published on Grit Daily News By Spencer Hulse.
We champion the women in the workplace who inspire us.
Laina joins us on a two year apprenticeship.
We’re celebrating national apprenticeship week here at The Fifth.
To mark Black History Month, we explore why names should be pronounced correctly.
Where should we volunteer next?
Get to know our creative strategy lead.
Candy tells us all about the creative team.
And what a year it’s been..
In this weeks Fifth Finds we look at the AI art debate, why cultural fluency is the foundation of modern brand DNA, and how food entertainment is becoming the new frontier in social content.
This weeks Fifth Finds we look at the impending HFSS ban, how Taco Bell is redefining fast food with a live event, Creators making their own rules, and why more than half of brands will pay YouTubers to market their products this year.
This weeks Fifth Finds, We explore nostalgia in our latest cultural fluency documentary on merchandise, we unpack Substack’s 5M paid subscriptions, and explore what a potential U.S. TikTok ban could mean.
In this weeks Fifth Finds we explore Google’s free speech debate and how rebellious branding is shifting from counterculture to corporate strategy. Plus, a breakdown of the latest Creator charity football match, Substack’s new food platform Grubstack, and the nostalgia-fuelled Down the Caff podcast. Finally, a look at CORQ’s insights into the booming food Creator space.
In this weeks Fifth Finds we explore Instagram’s new app, the rise of the lip balm economy, and the growing popularity of long-form content. Plus, we dive into the impact of voice assistants and hear how YouTube Podcasts has reached 1 billion users.
This weeks Fifth Finds.. What’s sparking curiosity in the creator economy, social, tech, and marketing this week? We cover WhatsApp and SoundCloud fan interaction initiatives, communities vs networks, luxury travel and the power of TikTok. We also look at what’s next for sustainable beauty.
This weeks Fifth Finds, we explore reports of Netflix venturing into podcasts, the rise of virtual Grand Theft Auto, and the NBA’s presence on Apple Vision Pro. Plus, we spotlight The Ladies Who Launch podcast and Reddit’s remarkable growth.
We cover MP Chris Bryant’s Influencer Code, how subcultural capital is shaping taste, status, and brand success, and Jacquemus’ new film and collaboration with L’Oréal. We also highlight the TechMagic podcast and Pinterest’s first billion-dollar quarter.
Our team share insights on marketing to parents using social media, and why TikTok is the place to be when marketing beauty products.
We cover DeepSeek’s data distillation, building a brand universe, and the Super Bowl hype. We also highlight ‘The Rest Is Entertainment’ podcast, and TikTok shop becoming the UK’s fifth most popular retailer for Gen Z.
We cover Meta’s new ads on Threads, Spotify’s impact on the music industry, and the rise of Deepseek’s AI model. We also highlight FKA twigs on the Throwing Fits podcast and Substack’s $20M Creator Accelerator Fund.
We explore the future of TikTok in the US along with its current competitor, RedNote; we look at oversaturation in the luxury brand market, and ask if the age of hyper-consumption is over. We also unpack Diageo’s latest trend report, and share more about our refreshed identity.
